UK 15:05 Wednesday, 7 October 2026
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WTB

WTB

I like Whitbread shares... and will soon be booking a room too

When I last looked, Whitbread (WTB) shares were in the top ten of my personal pension fund positions. I have been a fan at various levels for years, having enjoyed the share price bump after Coca-Cola purchased the company’s Costa unit at a decent multiple to take a decent profit, and then invested it back into the share when the Premier Inn owner decided to raise some money back during the 2020 COVID-19 uncertainties. I may not have made it one of my formal two tips of the year during the Christmas holidays, but I am still hopeful of a return to a c. 40 quid share price as I discussed back in June last year. So what do I make of its Q3 update today?

WTB

I still love Whitbread shares

Naturally you have to think carefully about every share in the travel sector at the moment. Earlier this week I wrote why I thought On The Beach (OTB) was wholly uninvestable HERE. By contrast I still own shares in Carnival (CCL) and, as I talked about last month HERE, I will even get back to making a bit of profit on my holding if the shares go up another couple of quid and there was an announcement today that its ‘ultra-luxury cruise line’ brand Seabourn would depart for both the Greek Isles and the Southern Caribbean next month. Certainly there is a bunch of older (and richer) people who look forward to their next trip soon. My top sector holding in the travel and related space though is Whitbread (WTB).

WTB

Do I panic as Whitbread shares fall 4% today?

Whitbread (WTB) is a share I have owned successfully for a while and noted back in January here that I still targeted a 4000 pence share price.  Whilst the shares have moved up from 3050 pence in early January, today they are down 4% or so at 3260 pence.  Still workable but why has the Premier Inn, Beefeater, Brewers Fayre and Table Table owner fallen back a couple of quid plus since the high of the year? 

WTB

Why this Old Punter Will Not Be Returming to Hospitality Shares for Some Time to Come

Hello, Share Poolers.  This old punter has Whitbread shares.  It owns the Premier Inn, so must have suffered mightily during the lockdowns. As they’re gradually clawing back some of their old values, I won’t sell them. But once the present rising trend gives way to any weakness, I’ll probably let go. Nor will I buy any shares in the hospitality game probably for some time.

WTB

I still love Whitbread shares (and its hotels)

Obviously I am a complete sad-o at many levels, one of which includes my love of taking the family to stay at a Premier Inn Hotel. Sadly, taking a trip to a different part of the country has been slightly tricky in the last year for obvious reasons but hopefully it is all going to be a bit different in six months time or so. The update today from Premier Inn owner Whitbread plc (WTB) admitted to a few challenges but leaves me optimistic still on the shares, even if their move over the last six months has gone from near twenty quid a share to today’s level of over thirty-one quid a share.

WTB

Whitbread is sticking with the plan (and I'm sticking with the shares)

In the wider scheme of things, no huge surprises in today's first half numbers from Premier Inn owner Whitbread (WTB). You will recall my history with this one – I took big profits thanks to the largesse of Coca-Cola in buying Costa at a material premium (how's that one working out I wonder?), but then backed the rights issue and even - last time - observed I would increase my stake even further at twenty quid a share. I did not get that opportunity but market moves and shifts might still give me that opportunity as pandemic angst continues. Today's update builds on the bare bones of the trading update I wrote up a month or so ago at the link above...

WTB

Whitbread – why you should still not worry about a 75% H1 like-for-like revenue decline...

Back in July I observed why worrying about an 80% like-for-like revenue decline at Premier Inn owner Whitbread (WTB) was not an investment-stopping concern for me. I even concluded that, buoyed by the monies raised from this year's rights issue, 'I retain my decent sized position and ceteris paribus would add more at around twenty quid'. We will come back to that latter observation later. But today's first half trading update (for the six months to the end of August) does show a little improvement...

WTB

Whitbread: why you shouldn't worry about a -80% Q1 revenue move!

Regular readers will recall I cheered Coca-Cola's largesse in splurging on the Costa Coffee chain from Whitbread (WTB) and hence when the company wanted some of those distributed returns back a month or two ago to invest into its Premier Inn hotel range, I was supportive – observing that 'a crisis is an opportunity and with many hotels struggling to survive, Whitbread pounds (or in Germany euros) can go a long way in terms of locations'. And it certainly is a general crisis...

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MICHAEL MCKENNA
MICHAEL MCKENNA7 Oct 2026
I note that the Amaroq website allows customers in Greenland to buy 1g Nalunaq Gold Bars, currently £140 each today. That's about the same retail price that Royal Mint in the UK charges. If you sold that gold bar today in London you would get about £97 based on the actual scrap gold price. Sounds a nice little earner for Amaroq compared to selling on the world's spot gold markets. For Greenlanders I imagine there's an emotional connection in buying locally-mined gold, probably the same in Wales with Welsh gold.
Amaroq – adds to FTSE 250 news with production ahead of target, Buy
WELL INFORMED
WELL INFORMED7 Oct 2026
Thinking of Israel and the awful events of October 7 2023. May their innocent souls rest in eternal peace.
Tom Winnifrith Bearcast No 2: It’s October 7 tomorrow and Britain sickens me again & why there is no Kenmare read across
MICHAEL MCKENNA
MICHAEL MCKENNA7 Oct 2026
I'm up 14.4% in two months. Looking solid with the strong possibility of jam tomorrow.
Tom Winnifrith Bearcast No 1: Amaroq day
MICHAEL MCKENNA
MICHAEL MCKENNA7 Oct 2026
Ironically it is Farage's Brexit that opened the floodgates to small boats. The UK was bound by the Dublin Convention until we left it in 2020 as a result of Brexit. In 'taking back control' we ended up where we are now. I have a feeling that the next general election will be heavily influenced by a campaign to rejoin the EU, the elephant in the room.
Tom Winnifrith Bearcast No 2: It’s October 7 tomorrow and Britain sickens me again & why there is no Kenmare read across
TOM
TOM7 Oct 2026
got the pricing from AI, v much doubt there are any high class UYLs operating in Wrexham
EXPOSE: Avacta Placing – the truth behind Project Hawkeye
COLINS2
COLINS27 Oct 2026
You seem to know an awful lot about the pricing of Ukrainian young ladies.......The subject comes up more and more these days, is it 'book early' and avoid the Xmas rush?
EXPOSE: Avacta Placing – the truth behind Project Hawkeye
KUSSSB
KUSSSB7 Oct 2026
Held since 91p, added @ 109. Very positive cast Tom, gold prospects, story changes weekly, you cannot ramp that.A good win for Evil, enjoy dinner with wife!
Tom Winnifrith Bearcast No 1: Amaroq day

Complete Coverage

That Was the Week that Was 7 Days of ShareProphets

Wednesday »

HEAD
Headlam – a final disappointment. You were warned!…
  • By Steve Moore
  • 44 minutes ago
AMRQ
Amaroq – adds to FTSE 250 news with production ahead of target, Buy
  • By Tom Winnifrith & Steve Moore
  • 2 hours ago
COM
Comptoir PLC: a case study in why both AIM and the UK are just so screwed
  • By Tom Winnifrith
  • 2 hours ago
KEFI
Kefi Gold & Copper – interims, risk/reward Strong Buy
  • By HotStockRockets
  • 3 hours ago
CYKL
Cykel AI – where is the frigging material uncertainty?
  • By Tom Winnifrith
  • 3 hours ago
HSW
Hostelworld – having previously emphasised “strong revenue momentum sustained through H1”, what about now?…
  • By Steve Moore
  • 4 hours ago
QBT
ANOTHER EXPOSE: Quantum Blockchain – it is still not telling the truth about the Italian house!
  • By Tom Winnifrith
  • 7 hours ago

Tuesday »

Bearcast
Tom Winnifrith Bearcast No 2: It's October 7 tomorrow and Britain sickens me again & why there is no Kenmare read across
  • By Tom Winnifrith
  • 23 hours ago
SNX
Synectics – “confident in the group’s growth opportunity” but wasn’t it also confident before?, And…
  • By Steve Moore
  • 23 hours ago
KEN
Kendrick: surely statement needed on the placing that is underway?
  • By Tom Winnifrith
  • 1 day ago
TEP
Telecom Plus – trading update emphasises “encouraging progress”, but how ‘encouraging’ really?
  • By Steve Moore
  • 1 day ago
Bearcast
Tom Winnifrith Bearcast No 1: Amaroq day
  • By Tom Winnifrith
  • 1 day ago
MVI
Marwyn Value Investors – interims, “a number of different routes to further value creation” BUY
  • By Tom Winnifrith & Steve Moore
  • 1 day ago
MPAL
MedPal AI – sales are vanity , cash is fact and so is a lack of it
  • By Tom Winnifrith
  • 1 day ago
CLBS
Celebrus Technologies – I having previously questioned its contractual conversion from a “strong” pipeline, what about now a “Half Year Trading Update”?…
  • By Steve Moore
  • 1 day ago
EDEN
EXPOSE: Eden Biosolutions – revisiting the dodgy TerpeneTech transaction as new accounts out, this is as kosher as a pork pie
  • By Tom Winnifrith, the Sheriff of AIM
  • 1 day ago
AVCT
EXPOSE: Avacta Placing – the truth behind Project Hawkeye
  • By Tom Winnifrith
  • 1 day ago

Monday »

HERC
Hercules – “New Water Sector Contract Wins” announcement, ramptastic?
  • By Steve Moore
  • 2 days ago
Bearcast
Tom Winnifrith Bearcast: a challenge for Bexley YC's 57 year old chairman, the Quantum scandal and Amaroq for the FTSE 250 this week?
  • By Tom Winnifrith
  • 2 days ago
QTX
Quartix Technologies – “pleased to report a continuing strong financial performance”, how “strong” relative to the valuation?
  • By Steve Moore
  • 2 days ago
Beggar
What's the benefits bill where you live? Fascinating new tool from the TPA
  • By Tom Winnifrith
  • 2 days ago
VSVS
We tipped the shares then came the bid
  • By Tom Winnifrith & Steve Moore
  • 2 days ago
QBT
EXPOSE: Has Quantum Blockchain misled investors about the Italian House? Part 2
  • By Tom Winnifrith
  • 2 days ago
ENSI
EnSilica – full-year results emphasise “moved into profitability”, but still cash-burning…
  • By Steve Moore
  • 2 days ago
QBT
EXPOSE: Has Quantum Blockchain lied to investors about the Italian House?
  • By Tom Winnifrith, the Sheriff of AIM
  • 2 days ago
PBX
Is it always a bad sign when you switch auditors to PKF Littlejohn?
  • By Tom Winnifrith
  • 2 days ago
Clown
Win a bottle of champagne from Lucian Miers MMT contest
  • By Tom Winnifrith
  • 2 days ago

Sunday »

Bearcast
Tom Winnifrith Bearcast: As YOUR hard earned cash is being used to punt on an AI ramp, I look at the whacky accounts of FN Advisory
  • By Tom Winnifrith
  • 3 days ago
AAU
Ariana Resources – Dokwe project Feasibility Programme update follows interims, Buy
  • By HotStockRockets
  • 3 days ago
Gold
The View From The Montana Log-Cabin As Gold Falls Again In Face Of Bond Rout
  • By Nigel Somerville
  • 3 days ago
Quiz
The ShareProphets Sunday Pub Quiz #366
  • By Darren Atwater
  • 3 days ago
Blackboard
Visual Aid: Who Controls the Critical Minerals Powering AI?
  • By Darren Atwater
  • 3 days ago
URU
URU Metals – Last Minute Results And A Bucket-Shop Special Smash’n’Grab Placing
  • By Nigel Somerville
  • 3 days ago
Reading
Sunday Long Reads: Britain back in EU?, Lazy Hitler, Electrician Wannabee, I, Claudius, AI v the Pope
  • By Darren Atwater
  • 3 days ago
Top-10
Notes from Underground – Most read articles for the week ending October 3
  • By Darren Atwater
  • 3 days ago

Saturday »

Bearcast
Tom Winnifrith Bearcast: £1.2m of questions as the Reabold bid for Union Jack fails
  • By Tom Winnifrith
  • 4 days ago
V3TC
Vaultz Capital – third time lucky? Not on your nelly - more red flags than May Day in Moscow
  • By Tom Winnifrith
  • 4 days ago
Atomic
Video: The Uranium Blow-Off Top, AI Hyper-Scalers & ‘Huge Value’ in The Miners
  • By Tom Winnifrith
  • 4 days ago
BMS
Braemar – half-year trading update, an “increased volatility”-benefitting Buy
  • By HotStockRockets
  • 4 days ago
Price-Vs-Value
ShareProphets readers tips for 2026 prize competition – (just after) end-September update
  • By Steve Moore
  • 4 days ago

Friday »

Bearcast
Tom Winnifrith Bearcast from my sick bed
  • By Tom Winnifrith
  • 5 days ago
KMK
Kromek – “expansion to its revolving credit facility”, but I thought it was profitability “slightly ahead of expectations”?
  • By Steve Moore
  • 5 days ago
EAAS
eEnergy – “pleased to announce” fundraising. Er, really?!…
  • By Steve Moore
  • 5 days ago
Gold
Video: Why These Critical Metals Will Explode Higher, ‘Uncharted Territory’ For Gold
  • By Tom Winnifrith
  • 5 days ago
PDL
Petra Diamonds misleads as it finally fesses to the HMRC winding up petition
  • By Tom Winnifrith
  • 5 days ago
RM
RM plc – sale of Technical Teaching Solutions business, still a sum-of-the-parts Buy
  • By HotStockRockets
  • 5 days ago
VLRM
EXPOSE: Valereum interim accounts demonstrate grotesque non compliances with IFRS 9
  • By Tom Winnifrith
  • 5 days ago
AMRQ
Amaroq – “pleased” with further Nanoq drilling programme and metallurgical test work, here’s why…
  • By Tom Winnifrith & Steve Moore
  • 5 days ago
QBT
Quantum Blockchain Technologies deeper dive accounting nerdery, nothing adds up, wholesale IFRS breaches
  • By Tom Winnifrith
  • 5 days ago
Bear
The Easy Money Fairy Tale Is About To End Violently says the world's second most foul mouthed financial podcaster
  • By Tom Winnifrith
  • 5 days ago

Thursday »

Boom
Fagash vs Chris Gilbert death match Round 2 at Sharestock 2027: early bird priced tickets on sale now
  • By Tom Winnifrith
  • 6 days ago
Bearcast
Tom Winnifrith bearcast: a new share trade
  • By Tom Winnifrith
  • 6 days ago
ECP
EXPOSE: £24m cap Eight Capital Partners declared profit but a looming liquidity challenge
  • By Tom Winnifrith
  • 6 days ago
TPT
Topps Tiles – “expects adjusted profit before tax for the full year to be in line with current market expectations”, not the initial expectations though!…
  • By Steve Moore
  • 6 days ago
QBT
Quantum Blockchain Interims: how is this AIM posterboy company not classified as bust?
  • By Tom Winnifrith
  • 6 days ago
Beggar
To be fair to Andy Burnham and chancellor Healey as the 30 year bond tops 6%
  • By Tom Winnifrith
  • 6 days ago
LST
Light Science Technologies – after just in August “confidence in a strong second half has strengthened”, why are the shares now slumping on a “Trading Update”?…
  • By Steve Moore
  • 6 days ago
ECOB
Eco Buildings – interims, a progress in Albania and elsewhere STRONG BUY, this could multibag by Christmas
  • By HotStockRockets
  • 6 days ago
VLRM
Valereum Interims Part 1: A fess up on past untruths, the auditor calls out cock & it looks to be bust!
  • By Tom Winnifrith
  • 6 days ago
Bully
Paul Mathieson back where he started – my mother’s suicide, this time he ropes in my late father as well
  • By Tom Winnifrith
  • 6 days ago

Wednesday »

WPHO
Windar Photonics – interims, how strong a base now “to restructure and grow the business”?
  • By Steve Moore
  • 7 days ago
Bearcast
Tom Winnifrith bearcast: from Avacta's crazy valuation to a £1 billion joke, Mr Turd and a potential 25 bagger
  • By Tom Winnifrith
  • 7 days ago
KEN
Kendrick interims: do the maths, its got no money at all! Bailout placing ahoy! £24 million Timber!
  • By Tom Winnifrith
  • 7 days ago
TAND
Tan Delta Systems – interims argue “a strategic market position with a compelling offer”. Really?
  • By Steve Moore
  • 7 days ago
TLW
Tullow $393 million tax blow – could that sink the ship?
  • By Tom Winnifrith
  • 7 days ago
Bear
Video: Food Shortages, Inflationary Spiral & Why Gold Miners Will Benefit ‘Tremendously’
  • By Tom Winnifrith
  • 7 days ago
SALT
If Microsalt hits breakeven in 2027 as it promises I am a banana & so is Evil Banksta
  • By Tom Winnifrith
  • 7 days ago
FUTR
Future plc – argues trading “in line”, but why after previously “accelerating” its share buyback is it now to “pause” it then?
  • By Steve Moore
  • 7 days ago
BMV
BREAKING: Sath Ganesarajah of Bluebird breaks the rules yet again
  • By Tom Winnifrith
  • 7 days ago
AGI
EXPOSE: Potentially AI – significant loss in last interims before RTO and breaches of IFRS accounting standards
  • By Tom Winnifrith
  • 7 days ago