UK 05:39 Wednesday, 23 September 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
A couple of weeks ago I covered Sound Energy (SOU) and its recent disappointing drill results which appeared to cement its fall from grace as a favourite amongst private investors. At the time the share price was around 8.7p and I mentioned the fact that some of the placees from the recent equity fundraising of $2.7 million net at 10p would likely be looking to try and create a spike to sell into. Since then I have seen all sorts of rumours on social media, including one that a single shareholder took £3 million of placing shares – which is more than were actually issued!
Sound Energy (SOU) has proved to be a great example of why private investors shouldn’t get too far ahead of themselves and start ordering a new Ferrari, based purely on early results in any company drilling for oil and gas.
Once upon a time, with its shares at 82p, Sound Energy (SOU) was valued at c£500 million. But no institutions were backing it, this was just a ruthless private investor ramp. It worked but you cannot keep plates spinning forever and drill failures in Italy and Morocco brought the shares crashing down. Today there was a final kick in the gonads for the mug punters suckered in by CEO James Parsons and others.
I warned folks time and time again that the valuation of Sound Energy (SOU) was a monumental joke as the shares were pumped up to a peak of 82p. But the savants of the Bulletin Board Moron community knew better and hurled back abuse. Today the shares are just 11.62p but that is still way too high.
Sound energy (SOU) is a company that I’ve been negative on in the past, and justifiably so considering its recent fall from grace as one of the most popular shares amongst private investors.
Do you remember when shares in Sound Energy (SOU) were 80p+ and some commentators thought they would multi-bag from there? I warned you that this was a stock built on spinning plates and that, one day, reality would cause pain and misery for shareholders. That day is today, the shares are down by 29% at just 17p. But could it get even worse? You bet it could.
I accept that there is stiff competition for the title of the most shameless ramper on AIM. But could James Parsons of Sound Energy (SOU) claim the title? I bring you a podcast below which is almost sordid. Sound is apparently a low risk ten bagger. Whatever. Parsons has a devoted following of Bulletin Board Morons who will, no doubt, lap it all up. At 38.7p the market cap is £407 million which is even more of a rum and coke than the podcast below.
I have explained many times before why, on fundamentals, Sound Energy (SOU) is a slam dunk sell. Now watch this short promo video. This is pure unadulterated cliche ridden bullshit and, inadvertently, makes the bear case better than anything that I could write.
We have warned you often enough that the valuation of Sound Energy (SOU) is que absurd even though the shares, at 55p, are well off 99p year highs. Still anyone not using today's "news" from Morocco as an opportunity to sell is nutso. Here is how a leading broker called it:
Earlier in the week the disappointment was that the Italian Badile gas play had flopped. But at least the Moroccan excitement could allow James Parsons, the aggressive stock promoter who runs Sound Energy (SOU), to keep the plates spinning. er...now we have news from Morocco. And it is more bollockese and not great news.
