Mothercare - This is just not going to end well

I have been a long term bear of Mothercare (MTC) on the simple basis that I do not see it as having a USP any more. It is a pointless dinosaur like Toys R' Us. The latter is already toast as of last week, the most recent trading statement from Mothercare indicates that it will go the same way.

Mothercare – “confidence… there remains a clear way forward”. Er…

Previously writing on Mothercare (MTC) it was with its shares having fallen to circa 70p in November, with I concluding “Profit warning ahoy! - this all suggesting prior forecasts of building slightly on last year’s full-year profit (£7.1 million, £19.7 million on an ‘adjusted’ basis) now in tatters and the balance sheet position potentially becoming precarious to boot. Sell”. Now a 12 noon Share price movement and media speculation announcement…

Mothercare (#MTC) – UK & International sales decline, “overall group performance below expectations”

The Dark Destroyer warns that Mothercare won't exist in two years time

I was uber bearish on Mothercare (MTC) in yesterday's bearcast and could easily see it go to zero as I explained in full. My confidence in that assessment is reinforced by comments made by Matt Earl, the Dark Destroyer who is the Mothercare specialist in the global shorting conspiracy.

Mothercare – interims emphasise “progress”, so why are the shares a further more than 16% lower?

A half-year report from Mothercare (MTC) includes “we are on track with our transformation plans for our business, with like-for-like sales in the UK growing 2.5% and gross margins up by 34 bps year on year, in the first half. Across the business, we continue to invest and make progress, developing the Mothercare brand into a digitally led, global specialist”. So why are the shares currently a further more than 16% lower, at circa 70p?...

Mothercare (#MTC) – UK LFL growth, international retail contraction. Overall “in line with expectations”

Mothercare (#MTC) – FY “broadly in line with” (i.e. slightly behind) market expectations

Mothercare - The turnaround story which might finally be on the turn

Mothercare (MTC) has been a potential turnaround story for the past several years, and has doubtless tried the patience of many long-suffering investors. Thursday saw the release of a Q1 trading update.

Mothercare (#MTC) FY EPS + 11.6% at 9.6p, predicts more recovery

Mothercare (#MTC) mixed trading statement but says will hit forecasts

Mothercare (#MTC) taking retail analysts to the shithole that is Newport today - poor bastards

Mothercare (#MTC) very mixed trading statement - says will hit FY forecasts

Mothercare (#MTC) - H1 results "strong performance in UK"

Mothercare (#MTC) - Faces significant foreign currency headwinds but trading remains in line

Mothercare (#MTC) - UK trading seems OK, but international "macro headwinds" remain a problem

Mothercare (#MTC) FY underlying PBT £13m vs loss - seems confident

Mothercare (#MTC) Trading statement - seems to be on track but hardly scintillating

Mothercare (#MTC) - appoints Richard Smothers as FD - learned his trade at Tesco

Mothercare – how low will it fall?

Mothercare (MTC) shares are down by 10% to 234p today as Destiny Maternity formally pulled out of a bid approach. Quelle frigging surprise! The only question is how low the stock will fall? Ask the experts.

Exclusive: Evil Knievil: Biggest short is now Mothercare and a Racing Nap & Market Comment

Bear raider Evil Knievil has revealed to me that his biggest short position is now Mothercare (MTC). Evil opened his position at north of 170p ten days ago and the shares are now 157.25p, off another 2.5p today. Knievil warns that a big collapse is on the way.