Is Joules a retail jewel?
Nobody has written about retailer Joules (JOUL) on this website for a good while now. I cannot claim that its key features of 'quality, Britishness, family values, colour and humour' naturally attract me to its stores or online shop...but then if the retail industry just relied on consumers like me, then it would be in a much poorer state than even in today's troubled times…


