Joules (#JOUL) – FY revenue +4.3%, EPS 0.82p, “remains confident”
- 2021-08-03 07:47:15
Suffice to say my observation back in June that Joules (JOUL) was a retail 'jewel' did not survive the Christmas trading season very well. You live and learn though and the shabby update from a few weeks ago centred on a ‘disappointing online sales performance due to an internally generated stock availability issue through the important end of season sale event, the cause of which has now been addressed’. And why? ‘Stock availability issue’. Goodness...that sounds so M&S (MKS)-like from a couple of years ago...
Self-styled “premium British lifestyle brand”, Joules (JOUL) has updated on trading for the seven weeks to 5th January including “stores and third-party concessions… performed in line with expectations... We remain focussed on continuing to expand the Joules brand”. The shares have currently responded to around 180p – er, circa 20% lower!...
I asked the question back in December 'is Joules (JOUL) a retail jewel?' – and, based on the last six months, and despite everything going on in the general retail space and on the High Street, the answer has to be 'yes'...









