UK 06:55 Sunday, 8 November 2026
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A year ago I bored you all by observing that Diageo (DGE) is the sort of pension fund holding that even a non-drinker such as myself can get excited about. My first bad day level was a sub thirty-five quid share price and we hit that a month or two later. And I note this morning, after the publication of its H1 numbers, that we have hit that level again.
You should never mind a bit of hindsight from the 0.001% of people who did something a bit bonkers and made a fortune. I guess I should have theoretically invested a couple of thousand quid in bitcoin eight or ten years ago and would now look like a genius. Whilst I am sure there are a few people who have made themselves absolute fortunes this way, I reckon 99% of people who did buy a few bitcoin back then, probably did not make much money (even if they could log into their electronic link successfully). Famously I sold my ASOS (ASC) shares a gazillion years ago after doubling my money, which was not very smart from the perspective of where the shares ended up fifteen years or so later. I am still living and learning 26 years into my actual investment life. And that brings me back to Diageo (DGE) which had its latest numbers last Thursday…
Hello, Share People. What's not to like about the latest six-month report from drinks giant Diageo (DGE)? It shows an encouraging return to growth, good cash generation and an increased dividend. So how has the mighty Diageo fended off the big drop in sales that must have followed closures of pubs, restaurants and nearly every other hospitality venture?
Back in April, I mused about how the spirits behemoth Diageo (DGE) was a great insight into the broader markets. Interestingly, the share price today is within one percent of where it was when I wrote about the company more than five months ago – which tells you just how much we have been treading water at multiple levels over that period. Anyhow, the above observation includes factoring in a 5% odd share price bump today. So what did the owner of the Johnnie Walker, Bell's, Smirnoff, Bailey's and Gordon's brands among many others say today in a pre-AGM trading commentary to induce such a reaction? And what can be discerned about the wider view of the world?...
Hello Share Mates. There is evidence that companies that sell a good time, like cinemas, leisure centres and drinks firms do better when times are difficult. It’s all to do with consolation. But thanks to the virus, that no longer really applies to the first two. However, Diageo (DGE), the famous drinks purveyor, could soon be back on its very sturdy feet...
Hello, Share Choosers. If you had shares in a brewer or drinks producer like Diageo (DGE), you will have seen your portfolio creak under the virus. For example, Heineken’s first-half underlying profits were down by 52.5%. While the company that does Budweiser and Stella Artois lost 45%. Diageo’s full-year to end June dropped by 14%, still a big blow...
Hello, Share Seekers. One of my favourite motes is that companies that purvey drink do better in hard times. Fortunately, I’ve not had a chance to test this theory very often. But in this particularly ‘hard time’ we may prove that the theory works in practice. So let’s have a look at one of the biggest drinks companies...
You may recall that Tom and I had a conversation back in October about Diageo (DGE) and how this loved-up bond proxy captured everything that was wrong about consensus investing. Naturally, shareholders who had followed our lead and sold could buy back today at a considerable discount to the share price back then...however what I like to think we highlighted was that the cosy consensus that such global consumer behemoths were always and everywhere a core portfolio holding is far from obvious…
Hello, Share Shapers. A lot of my gelt is tied into Diageo (DGE). Perhaps a bit more than my usual cut-off point of no more than ten percent of my portfolio. The reason for this out-of-ordinary support is that Diageo seems one of those companies that can command zippy shares prices in times, which in world economy terms, are good or bad. But let’s have a look at the fundamentals rather than making general pronouncements...
