Expose: The King ramping rat, lying, rule breaking John Story starts to abandon the sinking Chill Brands ship

When shares in the fraud Chill Brands (CHLL) surged towards a quid, spiv John Story told folks they were going much higher. He gave ramptastic interviews where he told lies about the company then known as Zoetic (ZOE).  He ostentatiously bought a few more shares. He engaged with the man who helped Harvey Weinstein to silence his victims to harass and troll myself, Gary Newman, Peter Brailey and others to try and scare us away from exposing this con.  But now with the shares barely into double figures Story is bailing. And here’s why.

Bulletin Board Moron of the week – yes it’s a shareholder in heading for insolvency Chill Brands

Ahead of what will be dismal interims and a catastrophically bad update on current trading due within 11 days and with a bailout placing needed PDQ, shares in Chill Brands (CHLL) are again lower today at 11.8p.  My target price is still 0p and still the idiots who have ignored my numerous warnings from 76p down as they know better still play the man, me, not the ball, my data and bear thesis. Meet kaka47 on the ADVFN Asylum who posts:

Chill Brands (#CHLL) – Michael Sandore to join as Chief Commercial Officer, good luck chap!

Chill Brands – Spoooooooooooooooooooooooooooof

The fraud that is Chill Brands (CHLL) is running out of cash fast with sales at levels that are almost statistically insignificant.  Rather than update us all on that tale of woe there is another spoof. This is all part of an attempted ramp to get a deeply discounted bailout placing away as soon as is possible. Todays spoof is laughable. I offer a translation service

Amended: The Falling Knife catcher of the day is proven liar John Story at Chill Brands but is he telling the truth this time?

We knew John Story was a proven liar and a lock-in rule breaker but we thought he was smart so would have been dumping his holding in the fraud Chill Brands (CHLL) as it rapidly runs out of other people's cash. Au contraire, if he is telling the truth, Story has been catching the falling knife.

Chill Brands New Distribution deal – do the maths, check out the Arfur Daley lock-up & listen to the silence

Shares in the fraud Chill Brands (CHLL) have raced ahead today by 53% to 17.25p on the back of news of a new distribution deal. Yup, the market cap has gone up by c£12 million on the back of a transaction worth £275,000 or less. Insane. You bet. But of course Chill does not give any numbers in its release and morons buying this stock have not done the maths or checked out Google Earth. I have, as you can see below.

Chill Brands (#CHLL) – US distribution announcement, no financial details (natch)

Letter to Nick Harriss at Allenby Capital re his client the fraud Chill Brands, John "tell us a " Story et al

Yesterday, in bearcast, I explained  in detail why the Chill Brands (CHLL) website is misleading with regard to major shareholders and why the proven liar John Story must have reduced his interest but has not filed a TR1.  Sadly, there appears to be no corrective RNS so I have written to Nick Harriss of Allenby Capital, Chill’s retained adviser, suggesting that if he has a shred of integrity he will correct the situation. I cc in the FCA

Chill Brands – the best time to kick a man is when he is down

‘The best time to kick a man is when he is down’ is a quote from my friend the bear raider Simon Cawkwell, aka Evil Knievil. It is not a reference to individuals who have fallen on bad times for Cawkwell is, sometimes, not that uncharitable, but to shares in companies hitting new lows.

Letter to the FCA - Not one but two new financial crimes at Chill Brands that need investigating

There are suggestions today that Chill Brands (CHLL) next bailout fundraise will be at 5p. I would suggest that this is the bull case. Rapidly running out of cash and with a business model that is a proven failure I cannot see why this business will be rescued until it is on the brink and the spivs at broker Peterhouse do a friends and family offer at 0.1p turning it into a cash shell. What is clear is that the shares will collapse as stale bulls dump and that anyone hanging on is insane. But what of the FCA?

No Insider Dealing Honest Guv: Chill Brands car crash trading statement – it is even worse than it looks

Yesterday saw two trades of 2,005,106 and 2,550,000 Chill Brands (CHLL) shares dumped well below the offer at 14.25p. That is more than 2% of the equity. There were other big sells below the bid on Monday. Was a major shareholder at last accepting that I was right or was this just canny de-risking as today there is a trading statement which is so terrible it is hard to know where to start. No doubt the FCA will ensure there is no story of insider dealing to tell. So how bad is the statement? It is dire.

Chill Brands (#CHLL) – quarterly sales to US distributor only “over US$0.5 million”, already to stop such updates!

Chill Brands – why not post a “no reason for share price move” RNS?

Shares in Chill Brands (CHLL) have fallen by almost 20% since the start of the week and it is not yet Tuesday Lunchtime, unless you are Roland “Fatty Cornish in which case Tuesday lunchtime started just after elevenses. In such a situation many companies would be tempted to issue a “we know of no reason for the share price move” statement. But Chill cannot and it cannot for two reasons.

Chill Brands – where is the FECKING Sales update you PROMISED? Just how bad is the news you hide?

Shares in Chill Brands (CHLL) have slipped again today to a new year low of 17.75p. Ouch. To think that they were 76p when I published that 60 red flags dossier but of course the bulletin board morons, Seth Freedman et al knew so much better.  The question now is about the trading statement and US sales update. What statement you say? Exactly!

Letter to FCA – Chill Brands and the missing trading statement and lack of sales warning

I have again written to the FCA as it is meant to be the regulator, no sniggering at the back please, of the Sub Standard list on which the fraud Chill Brands (CHLL) is listed. The company said that it was going to publish quarterly sales updates.  It has not for the three months to September 30 and as the interims will, in due course show, that is because quarterly sales were sod all.  Thus, having claimed that it was profitable the company is sitting on a profits warning. That is a breach of market rules.  The letter follows.

Where is the promised quarterly sales update? – Chill Brands is a most compelling short

You can get borrow and you should. There is a collapsing long position on margin but the real reason to go aggressively short of Chill Brands (CHLL) is the deafening sound of silence. Let me explain.

SHOCKER: Chill Brands appoints new strategic advisor which will make £451,000 windfall even if the shares collapse to 5p!

Advisors should have their interests aligned with those of shareholders. Not so Virdian Capital Partners, announced today as the new strategic advisor to the fraud Chill Brands (CHLL). Strategic advisor my arse, Viridian is a broker and corporate financier. Its remit as a strategic advisor is according to Chill, but the underline is mine: "in connection with capital raising strategy, M&A strategy, development of its board of directors and investor relations."

Chill Brands (#CHLL) – blathering, jam tomorrow, AGM statement

Letter to FCA – Another case of investor deception by Chill Brands on the Standard List

The FCA is meant to regulate the Standard List of the LSE. Cripes it is not just at the back I hear sniggering, you are all laughing out loud.  Please be serious and let us treat the FCA with the respect that it is due.  Standard Listed Chill Brands (CHLL) has misled investors as to its trading position. What will the FCA do about it? I have written a letter this morning.

CAR CRASH: Chill Brands audited accounts finally out, what skeletons & horrors emerge

The results for the year to March 31 2021 came out on August 31 but the audited annual report is not out until today, the day of Chill Brands (CHLL) AGM so a second AGM will be needed to approve this sad document. I can see why Chill does not want folks reading the report for it contains multiple horrors all of which indicate that the shares are going to crater. My target price remains 0p-5p but, after today, 0p looks far more likely.