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BRBY

Burberry - New CEO gives the stock a major boost, optimism returns

Burberry (BRBY) has just issued a first-quarter trading update, which does little to alleviate the sense that trading remains difficult. But the market is also digesting the announcement of a new CEO and management structure, which is arguably much more important than short-term trading results. What does this mean for the shares?

BRBY

Belt Up With Burberry - and Consider Buying the Shares.

Hello Share Shovellers. It’s been some time since I featured a favourite company of mine, Burberry (BRBY), the makers of famous coats. But I am indebted to an article in the Guardian (TW Note: You read that rag, consider yourself on a disciplinary) for some more information on this outfitting outfit, which apparently has never before invited a journalist into its coat factories in Castleford and Keighley in West Yorkshire. 

BRBY

Burberry - Investing for Growth to 2030

The FT reported this week that Burberry is considering the appointment of a senior manager to assist CEO Christopher Bailey (who also acts as Chief Creative Officer), although the company itself declined to comment. In my view, the negative commentary which occasionally haunts Burberry’s share price can provide some attractive and relatively straightforward buying opportunities.

BRBY

The Top End of the Rag Trade May Suit You Sir or Madam. Ref:Burberry

Hello Share Swingers. I hope you had a thrilling Christmas. My dice with death came when a car broke down on the level crossing of a train I was travelling in. If the driver had not been alert in the dark fog, a Mack Sennet moment might have caused the deaths of scores of us. So however badly our shares turn out in 2016, we should remember that there are worse risks facing us every day of the year.

BRBY

Burberry: zero revenue growth, zero profit growth…but still a buy

A month ago almost to the day (link here) I wrote on the luxury retailer Burberry (BRBY) that:

‘The direction of Burberry shares over the next six months does largely depend on how Chinese performance is perceived.  I think they surprise these low expectations and extrapolations…And this makes Burberry shares (still) a buy today’.

Today’s formal six month numbers to the end of September released today reiterate this view. 

BRBY

Burberry’s China crisis…and why the shares are a buy

Six weeks ago when I wrote an article for ShareProphets’ e-book The Magnificent Seven I wrote about a business with…

‘…real heritage and was founded a mere 159 years ago in 1856.  It is a large business and nestles happily in the FTSE-100 supported by brands that have a growing global appeal with net cash on its balance sheet, good free cash flow generation and a progressive dividend yield of currently just below 3%. The company used to just sell its wares from an expensive shop location but today interacts with its fans and followers digitally to such an extent that a couple of years ago its previous CEO was poached by a small technology company you may have heard of called Apple to assist with their digital brand positioning’

Well more fool me.  Burberry (BRBY) may have risen pleasantly in the month or so immediately after the e-book publication but today’s shocker statement and share price moves puts me at a loss today versus my tip level. 

BRBY

How many Chinese want some Burberry check?

I know Burberry (BRBY) check used to be chav-tastic but I am told by those that know more about these things than me that this is not so much the case anymore.  Despite this Burberry cracks on with the share recently touching over 19 quid.  It has pulled back a pound or so since then but after thinking about today’s trading update from the company the shares need to come back further. 

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Recent Comments

Sohail
Sohail22 Sep 2026
The crucial fundamental question for skins is how large the Revenue from Croda will be and much more significantly the timing of those revenues.If we assume that substantial Revenue from Croda will be received in the year ending 30 June 2028 the valuation looks very stretched.Just think how many shares would have to be raised to cover plc costs to provide working capital for one two or three years.I have no axe to grind I am just doing the maths.Toyin has a very detailed grasp of the product and maybe feels substantial revenue being generated is much closer.
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness
BAGHOLDER79
BAGHOLDER7922 Sep 2026
Good listen, thank you for the podcast. Tom, I was wondering whether you have an opinion on Medpal AI after yesterday's announcement of a conditional £5 million fundraise at 5p and the subsequent price action. This would be the 5th fundraise in 10 months (4 placings this year and an ATM death spiral in November 2025). Despite the conditional placing being at 5p, I noticed that the lowest the shares went yesterday was 5.3p, before being aggressively bid up to 6.3p today, so I am not sure whether you have an opinion on what is going on?
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness
Fagash
Fagash22 Sep 2026
It was an out of time draw imv. Another 10mins and it could have been a knockout- subject to Chris being a great street fighter of course!
Tom Winnifrith Bearcast: Learning Welsh or having a monthly Church lecture on the poor Palestinians and blessed asylum seekers
Fagash
Fagash22 Sep 2026
Shame Cathal could not make sharestock ( for very good reason). I would have enjoyed the banter with him on the future prospects..
European Green Transition – interims, more to come from an already massively winning share tip?
TOYIN
TOYIN22 Sep 2026
No, they will have at least 12 months cash at sign off and FY27 ahead of management expectations, post presentation comments, which makes material uncert highly unlikely.
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness
TOM
TOM22 Sep 2026
you are arguing with yourself. Going convern nobody questions, SBTX will still have net cash in Nov.material uncert is different
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness
TOYIN
TOYIN22 Sep 2026
https://youtu.be/265gODag-i0?si=RbLdLMGRvf4blHmC&t=768
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness
TOM
TOM22 Sep 2026
NOBODY is saying accounts will not be on a going concern basiswhat Sohail, myself and others we are saying is that auditors v likely to flag up material uncertainty
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness
TOYIN
TOYIN22 Sep 2026
RNS dated 29 June 2026 - SkinBioTherapeutics plc, (AIM: SBTX), the life science business focused on skin health, will be presenting to shareholders at 09.00 BST today, Monday 29 June 2026 on the Investor Meet Company platform (see details below). The presentation will be led by Alyson Levett, Acting Chair and Rachel Parsonage, Interim CEO.The presentation will be brief and cover recent post period events, the investigation and the disclosable information from the FRP Advisory report, before running through the recent HY26 results, post period trading and outlook. The Company will also be stating that the FY26 results will be prepared on a going concern basis.
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness

Complete Coverage

That Was the Week that Was 7 Days of ShareProphets

Tuesday »

Bearcast
Tom Winnifrith Bearcast: Why I do NOT trust the new management and why owning Skins shares is madness
  • By Tom Winnifrith
  • 13 hours ago
PULS
Pulsar Group – “as expected, the group has paid the outstanding amounts owed to HMRC”. Er, is it not “expected” to pay in a timely manner then?…
  • By Steve Moore
  • 13 hours ago
PDL
BREAKING: Petra Diamonds subsidiary winding up petition – not good news I suggest: I smell 0p by Christmas
  • By Tom Winnifrith
  • 15 hours ago
Cat_Fixing_Lightbulb
Peel vs Harworth and the shrinking list of listed firms
  • By Tom Winnifrith
  • 15 hours ago
EGT
European Green Transition – interims, more to come from an already massively winning share tip?
  • By Tom Winnifrith & Steve Moore
  • 16 hours ago
UJO
Yet again, another week goes by and nobody else has accepted the Reabold offer for Union Jack
  • By Tom Winnifrith
  • 16 hours ago
MIDW
Midwich – interims emphasise “outlook for the full year remains unchanged”, but how much risk is there to that?
  • By Steve Moore
  • 16 hours ago
SBTX
Skinbiotherapeutics – utterly dire news
  • By Tom Winnifrith
  • 17 hours ago
SYME
Supply@Me Capital – dire trading update & ongoing suspension
  • By Tom Winnifrith
  • 18 hours ago
SAA
M&C Saatchi – I having questioned ‘how “confident” to be for its argued growth in 2026?’, what about now its half-year results?…
  • By Steve Moore
  • 19 hours ago

Monday »

TTG
An organic trading recovery (or possibly inorganic) Buy…
  • By HotStockRockets
  • 2 days ago
Bearcast
Tom Winnifrith Bearcast: Learning Welsh or having a monthly Church lecture on the poor Palestinians and blessed asylum seekers
  • By Tom Winnifrith
  • 2 days ago
AXS
Accsys Technologies – expects full year “broadly in line with market expectations”. Really?…
  • By Steve Moore
  • 2 days ago
RBD
Reabold bites back at Union Jack – this is pointless, it is just nose candy money for the City
  • By Tom Winnifrith
  • 2 days ago
Gold
Video: Gold Suppression, Bond Markets ‘Revolting’ & Why Juniors Will Outperform
  • By Tom Winnifrith
  • 2 days ago
CRW
Craneware – full-year results, how much confidence to really have for now “conditions should become progressively more supportive”?
  • By Steve Moore
  • 2 days ago
MTC
Mothercare can’t say its screwed too often
  • By Tom Winnifrith
  • 2 days ago
KEFI
New, or not so new, anti Government alliance in Ethiopia – am I panicking about Kefi? No.
  • By Tom Winnifrith
  • 2 days ago
Sinking_Ship
Today's Ayn Rand quote, tell me it's not true
  • By Tom Winnifrith
  • 2 days ago
Boom
EXPOSE: Amazing AI – Companies Act contraventions undertaken by Paul Mathieson
  • By Tom Winnifrith
  • 2 days ago

Sunday »

Bearcast
Tom Winnifrith bearcast: explaining balance sheets to a Skins owning lunatic
  • By Tom Winnifrith
  • 2 days ago
Top-10
Notes from Underground – Most read articles for the week ending September 20
  • By Darren Atwater
  • 2 days ago
Gold
The View From The Montana Log-Cabin As Gold Firms In Response To Fed Hike
  • By Nigel Somerville
  • 3 days ago
Quiz
The ShareProphets Sunday Pub Quiz #364
  • By Darren Atwater
  • 3 days ago
Reading
Sunday Long Reads: Lucy Letby, Paul Smith, American Age, Mining Guam, Montessori Ponzi
  • By Darren Atwater
  • 3 days ago
Blackboard
Visual Aid: The Top 10 Sectors for Foreign Investment in 2026
  • By Darren Atwater
  • 3 days ago

Saturday »

Boom
UPDATED: Lucian Miers & Jim Mellon are coming back to Sharestock in 2027: early bird tickets now on sale, event 15% sold out!
  • By Tom Winnifrith
  • 4 days ago
Bearcast
Tom, Winnifrith Bearcast: hope and despair
  • By Tom Winnifrith
  • 4 days ago
DEBS
Boohoo Group – emphasises “turnaround continues at pace”, but how materially compared to the valuation already?
  • By Steve Moore
  • 4 days ago
Roulette
'The Takeover 12' Great British Takeover stakes competition leading picks performance update – some improvement...
  • By Steve Moore
  • 4 days ago

Friday »

Bearcast
Tom Winnifrith Bearcast: the Sydney Sweeney row with the Mrs and daughter 2
  • By Tom Winnifrith
  • 5 days ago
TEK
Evil Banksta weighs in on TekCapital after today’s spooftastic RNS
  • By Tom Winnifrith
  • 5 days ago
SBTX
Good news travels fast but bad news….the case of Skinbiotherapeutics
  • By Tom Winnifrith
  • 5 days ago
MTC
Mothercare: the end is nigh, don’t blame Trump, I told y’all eons ago
  • By Tom Winnifrith
  • 5 days ago
Collapsing-Reactor
EXPOSE: Nuburu shares in a slump post relisting on American Stock Exchange and latest accounts contain a material error
  • By Tom Winnifrith
  • 5 days ago
Boom
Letter to Pointon Young, former auditors to Amazing AI
  • By Tom Winnifrith
  • 5 days ago
SATS
Reinvesting my Satsuma Winnings
  • By Tom Winnifrith
  • 5 days ago
TRB
Tribal Group – “Proposed Acquisition by Main Capital Partners” provides us with another share tip winner
  • By HotStockRockets
  • 5 days ago
QDE
Quantum Data Energy - why are its shares still suspended?
  • By Tom Winnifrith
  • 5 days ago
Boom
EXPOSE: Paul Mathieson and the strike off: you might think that, I could not possibly comment
  • By Tom Winnifrith
  • 5 days ago

Thursday »

MCB
McBride – having argued earlier this week “transformational future growth”, now CFO “Sale of Shares”!…
  • By Steve Moore
  • 6 days ago
Bearcast
Tom Winnifrith Bearcast: Hang on for the PS in the podcast
  • By Tom Winnifrith
  • 6 days ago
CRTA
EXPOSE: Stephen Kelly’s CV – why the Cirata boss has to go and its not just the SEC investigated stock options scandal
  • By Tom Winnifrith
  • 6 days ago
INSG
Insig AI – “pleased to announce… results for the year ended 31 March 2026”, why then not announced until now?…
  • By Steve Moore
  • 6 days ago
OPTI
Optibiotix Interims – get your cheque book ready Adam
  • By Tom Winnifrith
  • 6 days ago
Bear
Video: Rigged Markets, Why The Real Bubble Is In Government Bonds & Revaluing Gold
  • By Tom Winnifrith
  • 6 days ago
ABDP
AB Dynamics – “performance for FY2026 is expected to be in line with the guidance”, not the initial guidance though!…
  • By Steve Moore
  • 6 days ago
CRTA
Cirata letter to FCA & AIM Regulation: was bad news suppressed ahead of fund raise? I bet it was!
  • By Tom Winnifrith
  • 6 days ago
PAF
Pan African Resources – full-year results, a winning share tip still Buy
  • By HotStockRockets
  • 6 days ago
AVCT
TW does not understand the science and maths at Avacta so what do Evil Banksta and Jim Mellon say?
  • By Tom Winnifrith
  • 6 days ago

Wednesday »

Bearcast
Tom Winnifrith Bearcast: Joshua turns 10, congenital idiots turn on me and a victory lap as Cirata crashes, the FCA should be all over this
  • By Tom Winnifrith
  • 7 days ago
SMWH
WH Smith – argues “solid peak trading”, but how ‘solid’ really?…
  • By Steve Moore
  • 7 days ago
AVCT
Avacta: it’s a spoof says Evil Banksta add to shorts into the share price spike
  • By Tom Winnifrith
  • 7 days ago
ADF
Facilities by ADF – interims emphasise its “strength”, so a trading warning (natch!)…
  • By Steve Moore
  • 7 days ago
Newsboy
BREAKING: Farewell Oak Securities hello Crest Corporate Brokers, oily Jerry Keen & team jump ship
  • By Tom Winnifrith
  • 7 days ago
HUI
I try to be fair and show balance
  • By Tom Winnifrith
  • 7 days ago
BMV
Writing to Bluebird Mining Ventures & the FCA as the company tries to steal my warrants
  • By Tom Winnifrith
  • 7 days ago
CTA
CT Automotive – interims emphasise “revenue increased”, but what about the bottom-line?…
  • By Steve Moore
  • 7 days ago
Boom
Amazing AI – Auditors Resignation letter in. Oh dear. What is being hidden?
  • By Tom Winnifrith
  • 7 days ago
BRES
GOTCHA: Blencowe’s Ralston axed after my FCA intervention and loses options but the company is still talking shit
  • By Tom Winnifrith
  • 7 days ago