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Burberry - New CEO gives the stock a major boost, optimism returns

Burberry (BRBY) has just issued a first-quarter trading update, which does little to alleviate the sense that trading remains difficult. But the market is also digesting the announcement of a new CEO and management structure, which is arguably much more important than short-term trading results. What does this mean for the shares?

BRBY

Belt Up With Burberry - and Consider Buying the Shares.

Hello Share Shovellers. It’s been some time since I featured a favourite company of mine, Burberry (BRBY), the makers of famous coats. But I am indebted to an article in the Guardian (TW Note: You read that rag, consider yourself on a disciplinary) for some more information on this outfitting outfit, which apparently has never before invited a journalist into its coat factories in Castleford and Keighley in West Yorkshire. 

BRBY

Burberry - Investing for Growth to 2030

The FT reported this week that Burberry is considering the appointment of a senior manager to assist CEO Christopher Bailey (who also acts as Chief Creative Officer), although the company itself declined to comment. In my view, the negative commentary which occasionally haunts Burberry’s share price can provide some attractive and relatively straightforward buying opportunities.

BRBY

The Top End of the Rag Trade May Suit You Sir or Madam. Ref:Burberry

Hello Share Swingers. I hope you had a thrilling Christmas. My dice with death came when a car broke down on the level crossing of a train I was travelling in. If the driver had not been alert in the dark fog, a Mack Sennet moment might have caused the deaths of scores of us. So however badly our shares turn out in 2016, we should remember that there are worse risks facing us every day of the year.

BRBY

Burberry: zero revenue growth, zero profit growth…but still a buy

A month ago almost to the day (link here) I wrote on the luxury retailer Burberry (BRBY) that:

‘The direction of Burberry shares over the next six months does largely depend on how Chinese performance is perceived.  I think they surprise these low expectations and extrapolations…And this makes Burberry shares (still) a buy today’.

Today’s formal six month numbers to the end of September released today reiterate this view. 

BRBY

Burberry’s China crisis…and why the shares are a buy

Six weeks ago when I wrote an article for ShareProphets’ e-book The Magnificent Seven I wrote about a business with…

‘…real heritage and was founded a mere 159 years ago in 1856.  It is a large business and nestles happily in the FTSE-100 supported by brands that have a growing global appeal with net cash on its balance sheet, good free cash flow generation and a progressive dividend yield of currently just below 3%. The company used to just sell its wares from an expensive shop location but today interacts with its fans and followers digitally to such an extent that a couple of years ago its previous CEO was poached by a small technology company you may have heard of called Apple to assist with their digital brand positioning’

Well more fool me.  Burberry (BRBY) may have risen pleasantly in the month or so immediately after the e-book publication but today’s shocker statement and share price moves puts me at a loss today versus my tip level. 

BRBY

How many Chinese want some Burberry check?

I know Burberry (BRBY) check used to be chav-tastic but I am told by those that know more about these things than me that this is not so much the case anymore.  Despite this Burberry cracks on with the share recently touching over 19 quid.  It has pulled back a pound or so since then but after thinking about today’s trading update from the company the shares need to come back further. 

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PIEROTLUNAIRE
PIEROTLUNAIRE6 Nov 2026
Not exactly a share structure designed to maximise liquidity or discount to NAV!!!Contains some good companies including my fave Zegona which has been on an absolute tear for 18 months and is fated to be taken out by Telefonica at £25-30 per share versus £17.5 now.À far easier to do 2x, though, is CHRY at 66p with a 130p NAV and is in wind up mode. Basically it is a 10% stake in Starling Bank plus some other stuff. Starling is an IPO in 2-3 years time on the NYSE (and also holds a very valuable software co, Engine). So there shd be 2 years worth of growth plus the elimination of the illiquidity discount on top of current NAV.Waz Shakoor says he has weighed in heavily on this name, as have I.
Marwyn Value Investors – interims, “a number of different routes to further value creation” BUY
Dazza
Dazza6 Nov 2026
I've poked it with a stick. It should be there now - Darren, ShareProphets
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed
LX355
LX3556 Nov 2026
This Bearcast is still not appearing in my podcast app. When this has happened before Darren does something to resolve it.
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed
TOM
TOM6 Nov 2026
i would not want folks thinking i was a nice employer... emma reynolds has called ouit folks like me
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed
COLINS2
COLINS26 Nov 2026
Fair point. On one of your podcasts asking for contributions you mentioned that Steve had done a piece and then said, to paraphrase, "If he wins, he can't go anyway"
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed

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