Audioboom (#BOOM) – completes murky related-party acquisition of SONR News Ltd
- 2017-02-01 00:53:38
UK 02:12 Friday, 6 November 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
Having last month noted on spoken-word audio platform company Audioboom (BOOM) that nearly all the money’s gone AGAIN, I note an announcement today of an agreement to acquire SONR News Ltd for an all-share £1.42 million and the issue of a £1 million, 10% interest, convertible loan note...
No-one quite got the exact answer I was looking for which explained why the Hindenberg was the odd one out in the four images below. The wrong answers are here.
Previously writing on spoken-word audio platform company, Audioboom (BOOM) I noted “agreement for investment from China ‘not yet been reached’, surely not to be cash crunch ahoy AGAIN!”. The company is now “pleased to provide an update on its Q4 KPIs and trading for the year ended 30 November 2016” and, well, er…
Later today I shall record another most excellent Bearcast using the Audioboom (BOOM) platform which to date appears to have generated advertising revenue for me of er...nothing at all. That is somewhat below what I was led to expect but who cares, I bring you my expletive ridden thoughts for the sheer pleasure of it. Let's start early today with the tourette's: The Audioboom trading statement is just plain shite.
On 5th August Rob Proctor, CEO of spoken word audio platform Audioboom (BOOM), was “pleased to report that Audioboom has made further tangible progress in H1 2016, growing revenue, securing significant new content partners and further broadening its geographic distribution”. However, the financials showed it was cash crunch ahoy. Less than an hour later it was placing ahoy and there is now a “Strategic investment discussions update”…
Often it can be hard to value companies in the media sector, and at times quite a lot of future revenue potential is being factored into the current share price and the rate of growth plays a big part in that.
I noted a week ago, here, that Audioboom (BOOM) shares were weak and that since it was running out of cash I reckoned a placing was afoot. Lo and behold there is indeed a £2.55 million placing at 2.5p today but there is also a stream of other announcements which are a red flag festival. This is a horror story.
Shares in spoken‐word audio platform company Audioboom (BOOM) currently trade more than 20% higher at 3.5p on the back of an announcement that its Chief Executive Rob Proctor has purchased 650,000 shares in the company at 2.98p each. Hmmm…
Rob Proctor, CEO of spoken-word audio platform, Audioboom (BOOM) states “I and the team are obviously delighted with our progress during Q1. With the appointment of commercial directors in the USA, UK and India, combined with increased activity of the Cumulus media sales team, I believe that Audioboom is now acutely focussed on the key elements of its business, allowing it to target revenue growth and long-term profitability for shareholders”. The shares though are currently down more than 10%, at 3.125p. Hmm…
Audioboom (BOOM) has announced “it has been selected as one of 11 podcast/spoken word content partners for the new look Google Play application in the USA”. This follows an announcement last month of the signing of a partnership Heads of Terms with leading Indian film company Eros, but the shares are continuing to head lower – currently at 3.375p having commenced the year at more than 4p and been briefly over 16p in 2014. The following reviews…
