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Let’s Have a Look at Sainsbury’s Strategy Part One

By Mark Howitt | Tuesday 23 December 2014


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Sainsbury’s (SBRY) is more upmarket than any of the other ‘Big Four’ supermarkets, Asda, Tesco (TSCO) and Morrisons (MRW). It leaves German upstarts Aldi and Lidl in the dust in terms of the range of products. And if you’re into ‘Fair Trade’ bananas... well it’s the place to go!


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