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Will you pledge your shares in Optibiotix to sack chairman Neil Davidson and NED Sean Christie?

By Tom Winnifrith | Thursday 15 May 2025


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I believe Optibiotix (OPTI) will deliver month on month profitability later this year and that its shares are cheap. But following the latest share sale debacle I have lost patience and would like to see an EGM called to sack chairman Neil Davidson and his gimp NED Sean Christie.

Neither control CEO Steve O’Hara in any way. O ‘Hara has many gifts but he fails to mange costs or to communicate with investors in a way that is believed any more. The NEDs are hugely expensive, have zero credibility with investors and potential investors and so should be sacked and replaced with cheaper NEDS who would look at every line of costs and thus drive the company to earlier and greater profitability without selling any more assets.

For instance: Why does Optibiotix, almost uniquely in the history of commerce, fail to make profits selling on Amazon? Because it employs a hugely expensive consultant whose fees and strategies greatly exceed gross profits. It would be far better to fire him and have much lower sales but actually make profits, until the B2B side of the business is throwing off cash.

By changing the e-commerce strategy, slashing boardroom and other PLC costs Optibiotix would be profitable sooner and would not need to sell any more Skins shares. The shares would be re-rated accordingly and dramatically.

But O’Hara seems oblivious to this and has clearly “lost the room” with private investors. That can be changed very easily by changing the NEDS. If nobody else will do it, I would for a fraction of what Davidson costs and, within 4 weeks of taking power, would publish a full DOGE style report on how much cost had been cut and how soon, based on that, profitability would be reached. 

I would also give a commitment to stand down within a year of profitability being achieved, in my hearty of hearts I do not really want to become reinvolved with the PLC world. Life is too short. I've been planting marrows and tomatoes with the kids today and that is far more fun! And it is because life is too short that I also want the shares rerated sooner rather than later.

I do not know if institutional investors would back Davidson or me but they are being reached out to this week.

I have tried to make O’Hara see sense and act off his own bat but I am afraid I have given up on that now.

Almost 80% of the shares in Optibiotix are held by private investors so we could force the hand of the company if enough folks step up to the plate. I know that the Lemming is onside but are you?

If you will back an EGM please add your name and how many shares you own in the comments section below. I would like to go to O’Hara with enough pledges to leave him with no choice but to agree to the changes requested. 

Maybe I will not find there is enough support in which case we carry on as we are. But its worth trying something different don't you think?
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