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Exclusive Interview with Sound Oil CEO James Parsons

When I last wrote about Sound Oil (SOU), I suggested the “valuation looked stretched”. People lined up to disagree with me, not least Brokerman Dan. The problem with the rebuttals is they just sounded like the same tired old lines trotted out about countless resource stocks on AIM, all promising heavenly riches. And we know what happened to the overwhelming majority of them. Despite my cynicism, I was approached by a friend of Sound Oil’s asking if I’d talk to CEO James Parsons to hear his version of the story. Earlier in the week I caught up with Mr Parsons and there could be more to this company than I initially thought. 

SOU

Sound Oil – clear upside

Ben Turney is entitled to his view on Sound Oil (here) but he is wrong. Take it from the man from the Manc slums. I own the shares and this is why Sound (SOU) will make money for Brokerman Dan.

SOU

Sound Oil: valuation looks stretched

Tom and I have recently published a new e-book, “The 49 Golden Rules of Making Money from Oil, Gas and Mining Stocks”. Over the last few months, Sound Oil (SOU) has provided a perfect case in point for several of our Golden Rules. Back in the spring, when the shares traded hands between roughly 4.6p and 6.9p, this could have been a wonderful stock to buy, based on the company’s success at Nervesa. Thorough research and good timing would have definitely paid off. Today, however, at 12p (last seen) and a market cap of £49.84million, the risk/reward balance appears to have tilted more towards the risk side of the equation, despite the progress the company has made. And if you don’t believe me about this

SOU

Doc Holiday interviews Sound Oil CEO James Parsons

Earlier this week, Doc Holiday managed to grab an interview with Sound Oil (SOU) CEO James Parsons. Sound Oil recently secured a very impressive looking institutional investment, at a 69% premium to the then share price, as well as a farm out for its Nervesa projst. Here is what Mr Parsons had to say.

SOU

Sound Oil Buy at 7.875p with a 14p target

At one point, in the not so distant past, it appeared that Sound Oil (SOU) was ready to deliver the goods as far as the Bulls were concerned in terms of delivering a sustained break of post 2012 resistance at 14p plus. 

SOU

Buy Sound Oil at 11.5p

I tipped Sound Oil (SOU) on 17th May at 7.875p. The shares are now 11.5p. Not bad. But things are moving along nicely. The company announced on 4th September some pretty good news.

SOU

Buy Sound Oil (SOU): Best Case Scenario Targets 16p

For the past couple of days I have been sitting back contentedly watching the share price of Sound Oil start to bubble up, happy in the knowledge that its charting praises had been sung here on ShareProphets already, and ready to take a bow over the next week as the stock soared. Unfortunately, this will be the first technical analysis of this much followed E&P minnow.

  • By | Published 2013-05-30 06:45:07 |
SOU

Sound Oil CEO James Parsons Q&A

Shareprophets.com resources writer Doc Holiday caught up with James Parsons, the CEO of AIM listed Sound Oil (SOU) last week for a short interview. Here’s the transcript.

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PIEROTLUNAIRE
PIEROTLUNAIRE6 Nov 2026
Not exactly a share structure designed to maximise liquidity or discount to NAV!!!Contains some good companies including my fave Zegona which has been on an absolute tear for 18 months and is fated to be taken out by Telefonica at £25-30 per share versus £17.5 now.À far easier to do 2x, though, is CHRY at 66p with a 130p NAV and is in wind up mode. Basically it is a 10% stake in Starling Bank plus some other stuff. Starling is an IPO in 2-3 years time on the NYSE (and also holds a very valuable software co, Engine). So there shd be 2 years worth of growth plus the elimination of the illiquidity discount on top of current NAV.Waz Shakoor says he has weighed in heavily on this name, as have I.
Marwyn Value Investors – interims, “a number of different routes to further value creation” BUY
Dazza
Dazza6 Nov 2026
I've poked it with a stick. It should be there now - Darren, ShareProphets
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed
LX355
LX3556 Nov 2026
This Bearcast is still not appearing in my podcast app. When this has happened before Darren does something to resolve it.
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed
TOM
TOM6 Nov 2026
i would not want folks thinking i was a nice employer... emma reynolds has called ouit folks like me
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed
COLINS2
COLINS26 Nov 2026
Fair point. On one of your podcasts asking for contributions you mentioned that Steve had done a piece and then said, to paraphrase, "If he wins, he can't go anyway"
Tom Winnifrith bearcast: rates up, fear not they will have to be slashed

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