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JD Sports Fashion – after I previously questioning ‘how’s its outlook now?’, what of a latest “trading statement”?…

Writing on FTSE 100 “global omnichannel retailer of sports fashion brands” JD Sports Fashion (JD.) in February with the shares at 81p I concluded ‘I’m still wary of the company’s trading trajectory and outlook, I presently retain the view that has served well from when the shares were previously up towards 97p and still currently avoid’. The shares most recently closed at 93.46p but what about now a “trading statement” and the shares currently back to 80p?

By Steve Moore | Published 2026-08-20 11:15:27 |

JD Sports Fashion (#JD.) – Q2 LFL sales -3.1%, lowers FY profit range

2026-08-20 06:49:29

JD Sports Fashion (#JD.) – appointment of Peter Agnefjäll as Chair

2026-08-07 06:45:20

JD Sports Fashion (#JD.) – FY adj. EPS -5% to 11.71p, DPS +20% to 1.2p, this year LFL sales -2.3% to 25th April

2026-05-07 06:50:24

JD Sports Fashion – follows trading update with another share buyback, how’s its outlook now?

FTSE 100 “global omnichannel retailer of sports fashion brands”, JD Sports Fashion (JD.) has followed a “Q4 2025/26 Trading Update” announcement with now a “Launch of new £200m share buyback programme” announcement. What about these with the shares currently at 81p?

By Steve Moore | Published 2026-02-23 16:39:58 |

JD Sports Fashion (#JD.) – up to £100m share buyback programme to “commence immediately” and then intends up to £100m second tranche

2026-02-23 07:42:36

JD Sports Fashion (#JD.) – Q3 LFL sales -1.7% YoY, now expects FY profit “within the lower end of current market expectations”

2025-11-20 07:44:52

JD Sports Fashion (#JD.) – H1 adj. EPS down to 4.6p, DPS maintained at 0.33p, “remain cautious on the trading environment”

2025-09-24 06:28:57

JD Sports Fashion – Q2 update argues “in line” with expectations, but how confident to be in the second half weighting?

FTSE 100 “global omnichannel retailer of sports fashion brands”, JD Sports Fashion (JD.) has issued a “Q2 Trading Statement” headlined “Focused execution against our strategic objectives; announcing further £100m share buyback” and initially highlighting “improved LFL sales trend for Q2 in North America”. The shares have currently responded up towards 97p, but what of that still comparing to above 150p within the last year?

By Steve Moore | Published 2025-08-27 10:16:28 |

JD Sports Fashion (#JD.) – Q2 increased LFL sales decline, noting “prior year comparatives due to Euro 2024 tournament”

2025-08-27 06:33:46

JD Sports Fashion (#JD.) – FY adj. EPS slightly down to 12.39p, DPS up to 1p, Q1 this year “in line with our expectations in a volatile market”

2025-05-21 06:46:26

JD Sports Fashion – having previously stated expects “lower end” of guidance range, it’s now even worse than that…

Most recently on ‘sports, fashion and outdoor brands’ international retailer JD Sports Fashion (JD.), in November, despite the shares then more than 10% lower towards 100p, I wrote ‘emphasises “well positioned for peak season”… but even with that only expects ‘lower end of guidance range’!’, concluding still just on the watchlist. Today an update from the company titled “Robust trading performance in a challenging market”, so why a current more than 7% further lower share price to around 90p?

By Steve Moore | Published 2025-01-14 14:29:57 |

JD Sports Fashion (#JD.) – Nov-Dec LFL revenue -1.5% “in a challenging and volatile market”

2025-01-14 07:49:49

JD Sports Fashion (#JD.) – completes €520m acquisition of Groupe Courir following European Commission conditional clearance and satisfaction of all other conditions

2024-11-27 07:28:43

JD Sports Fashion – emphasises “well positioned for peak season”… but even with that only expects ‘lower end of guidance range’!

“Sports, fashion and outdoor brands” retailer JD Sports Fashion (JD.) has issued a trading update for its third quarter to 2nd November 2024 headlined “Strong margin management in volatile market; well positioned for peak season”. So what of a current share price response more than 10% lower towards 100p?

By Steve Moore | Published 2024-11-21 14:25:58 |

JD Sports Fashion (#JD.) – Q3 update, “now anticipate full year profit to be at the lower end of our guidance range”

2024-11-21 07:23:55

JD Sports Fashion (#JD.) – H1 adj. EPS up to 5.15p, DPS to 0.33p, in line with expectations but notes currency headwinds

2024-10-02 06:38:23

JD Sports Fashion (#JD.) – Q2 LFL sales +2.4% YoY, “remain on track to deliver profit within our full-year guidance”

2024-08-22 06:38:32

JD Sports Fashion (#JD.) – FY adj. EPS down to 12.1p, DPS increased to 0.9p, notes “a volatile market”

2024-05-31 06:29:48

JD Sports Fashion (#JD.) – proposed acquisition of US sports fashion retailer Hibbett, Inc. for $1.11bn Enterprise Value

2024-04-23 06:24:18

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TOM18 Sep 2026

Whatever Opti's intentions it will have to sell.You could say you should sell now as maybe your last chance to sell at above 8oops too late, now 7.5p to sell

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DUCKnDIVE18 Sep 2026

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DUCKnDIVE18 Sep 2026

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