Like the Eng-er-land football team, it’s stated “disappointing” from “British luxury brand” Burberry (BRBY) today – Burberry’s in terms of its “Q1 FY25 performance”. How disappointing, and with also a “Board Change” announcement, with the shares currently around 15% lower at around 750p in response?
Undoubtedly you have read over the last twenty-four hours that, “Burberry (BRBY) shares plunged 9% on Thursday after the British luxury fashion retailer warned that full-year operating profit will come in at the low end of forecasts amid a global slowdown in luxury spending”. And more deeply, Burberry reported that comparable store sales growth slowed to just 1%, down from 18% in the previous quarter, “as momentum in China fizzled out”. Is it time for me to get all chavtastic again and buy back into luxury goods company?
A big mistake - in my opinion - that many investors make is knowing more and more about less and less. Facts do not exist in a vacuum, and this is why smart investors do a lot of reading, including a bit of macro research, matters in different corporate markets, make an attempt to understand all sectors (just a little bit), and don’t just look at shares they hold (or like). Personally, I am a complete generalist, a bit of a “Jack of all trades, master of none", even in the investment world. However, that is why I like looking at the luxury goods company Burberry (BRBY), despite never being one of its clients.
I told you all back in January that I was going to take my profits and exit my Burberry (BRBY) shareholding. Whilst what I know about high fashion per se can be written in giant letters on the back of a single playing card, I knew a bit about the trends and capabilities of global consumers. And - assuming there is also a sensible balance sheet - is all you need to really know about high fashion investment, in my opinion.
A busy Wednesday for me. Thank goodness I was not invited to the Davos meeting in Switzerland. Firstly, luxury goods company Burberry (BRBY).
Even though I have held shares in Burberry (BRBY) for a while now, I must admit it is not as if I have many of its trench coats, leather accessories and footwear products in my wardrobes. In fact, I have none at all. Historically that was because I failed to be enough of a chav earlier this century (and stylistically I was naturally a bit more stuck in the C&A 1980s). However, you live and learn as you get a bit older. So, was it good news to hear the new(ish) CEO observe today that his big plan was to focus on being a “modern British luxury” company?








