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SYS1

System1 Group – argues trading “in line with the guidance” given last month, but is it really on track for even the guidance from that profit warning?

Marketing decision making-focused group System1 (SYS1) has issued a “trading update” with its CEO James Gregory emphasising “we have made good progress in the focus areas of Innovation, the USA and winning with the world’s largest brands - and this in the face of reduced market research spend by a number of our large clients. October is looking strong, and the company continues to trade in line with the guidance we gave in the 23 September 2025 update”. The shares have currently responded more than 11% higher to 240p, but what of that still comparing to above 400p as recently as last month?

SYS1

System1 Group – after arguing Q1 “believe these tariff effects to be temporary”, now quelle surprise…

Most recently on marketing decision-making platform group System1 (SYS1), in July with its shares still 390p I wrote ‘argues client caution is due to trade tariffs and believes effects to be “temporary”, but sufficiently ‘temporary’ to now meet expectations?’ and concluded to avoid. The shares most recently closed at 400p, but what about today a “Trading Update” and the shares currently down to below 270p?

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BURIEDTREASURE
BURIEDTREASURE14 Oct 2026
I think it's time Mathieson was given the boot Tom. He's repeatedly shown us all his real character, nothing more to learn there, and it must be distressing for you to have to read his insane rantings.
Paul Mathieson – is this a new low?

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