I am so not a 2021 Superdry customer but I really back Julian Dunkerton

I last wrote about clothing name Superdry (SDRY) back in September here, concluding that returned CEO and historic founder Julian Dunkerton was someone to back. Back then the shares were about 132p and despite inevitable challenges in its big plans, even with today’s share price fall you still have a share ahead of 210p (i.e. down over 10% on the day). So still a value company or is today’s £173 million market cap now too much?

Superdry (#SDRY) – H1 revenue -23.4%, even adj. pre-tax loss £10.6m, net cash £34.1m

Superdry – trading update, “making good progress with our strategy and brand reset”?

Fashion company Superdry (SDRY) has updated on trading, with CEO Julian Dunkerton stating “we have financial flexibility and are making good progress with our strategy and brand reset… record levels of engagement through our influencer-led Autumn campaigns”. The shares have currently responded towards 155p, er more than 5% lower...

Superdry (#SDRY) – Q2 revenue -22.8% YoY, following Q1 -24.1%, “at this stage we are experiencing national and regional lockdowns in the UK and internationally”

Superdry (#SDRY) – appoints Benedict Smith as Interim CFO following last month “step down” of Nick Gresham

Superdry (#SDRY) – CFO Nick Gresham “decided to step down… with immediate effect”

Superdry – with no profits it can only be a 'back the man' story

It seems a bit crazy to be talking about a financial year ended on 25th April 2020, two-thirds of the way through September, but such is the pandemic's impact on conventional financial calendars. Listening to the Superdry (SDRY) conference call this morning after a 'year of considerable change' – no surprise with the share, already massively down in recent years, compressing a further 73% year-to-date and today has an EV of less than £100 million. Well this is what happens when in the year to near the end of April you made losses and had a 19.2% fall in revenue, which massively outweighs the big squeeze which delivered a higher net cash figure...

Superdry – shares up on Q1 “better than our initial expectations”… but what does that mean financially?...

Fashion company Superdry (SDRY) “is pleased to announce that it has entered into a new financing facility… strong cash position” and “current trading in Q1 has been better than our initial expectations” – with the shares currently above 147p in response, more than 25% higher...

Superdry (#SDRY) – continued trading “disruption”, revised asset backed lending facility

Superdry – “Ecommerce revenues nearly doubling in the last 4 weeks” BUT…

A “Trading Statement” from fashion retailer Superdry (SDRY), with CEO Julian Dunkerton concluding “we remain open for business online through superdry.com, our stores in Europe have begun to reopen and I am excited by our new ranges for the Autumn/Winter season” – and the shares have currently responded to circa 125p, more than 5% higher...

Superdry (#SDRY) – “ecommerce revenues nearly doubling in the last 4 weeks… offsetting approximately one third of the lost store sales”, continues financing discussions

Superdry – e-commerce channel “remains fully open for business” & cost savings BUT…

A “Statement re Current trading and COVID-19 update” from fashion retailer Superdry (SDRY) sees the shares currently more than 30% further lower on the back of it, below 70p…

Superdry (#SDRY) – trading being significantly impacted, “in dialogue with our existing lending group”

Struggles with my man crush at Superdry

Lots and lots of Christmas trading thoughts out in the last few days but I have got to comment on Superdry (SDRY), a stock which I described a month or so ago at the time of its last trading update as having an 'encouraging early start to Q3 peak trading with strongest online Black Friday day ever', but naturally everything still has caution attached to it given the changeable retail backdrop (and that)...the post-Christmas trading update will be insightful but for choice I am still backing the man'…

Superdry (#SDRY) – “peak trading performance has been lower than expected as we continue our strategic transition to a full price stance”

Superdry (#SDRY) – poor results on election day; H1 adj. PBT £0.2m (H1 2018/19: £12.9m), statutory -£4.2m

Superdry (#SDRY)– H1 revenue -11%, argues “decisive action taken and positive indicators of future performance”

Superdry (#SDRY) – CEO contract for Julian Dunkerton until April 2021

Reading 'At home with Superdry’s Julian Dunkerton and Jade Holland Cooper' (so you don't have to)

I wrote an article back in March  bout the importance of the pareto principle in business and that 'i trust the views and instincts of founders/co-founders inherently much more than chairman with historic general experience but massively less skin in the game'.  Since that article - which was primarily centred on boohoo (BOO) shares in the online fashion company have done rather well, showing that the co-founder's focus and elbows out manner has been very helpful for shareholders. But what about the other company mentioned in that article, Superdry (SDRY)? 

Superdry (#SDRY) – profit warning, following management changes states initial actions being implemented