MySale – ‘a key step in accelerating strategy’. Really?

Online retailer MySale (MYSL) has announced what CEO Carl Jackson argues is “a key step in accelerating our 'ANZ First' strategy, which looks to optimise our scale, resources and market position in the region. With this more streamlined and focused approach, we can provide an improved offering for both our customers and brand partners”. The market is though unconvinced – the shares currently still at 13.575p, down from approaching 40p as recently as December…

MySale (#MYSL) – £1.5m sale of cocosa, its main trading website in UK

MySale Group – from “confident” to “reorganisation programme has negatively impacted trading” in less than 7 weeks!

Online retailer MySale (MYSL) has announced results for its half-year ended 31st December 2018, including CEO Carl Jackson stating “performance during the first half was disappointing, however we took immediate action to address the issues the group faced”. Already down from 35p before December-announced own goals, the shares are though currently materially further lower today – at around 12p…

MySale – half-year trading update, can it recover from own goals?

Having updated in early December that it had “experienced challenging trading”, now a further trading update from online retailer, MySale (MYSL)…

MySale (#MYSL) – anticipates H1 underlying EBITDA loss, argues will be “a significantly improved performance in the second half”

MySale – more own goals than Aziz Behich & co at the 2018 World Cup?

“MySale Group plc (AIM: MYSL), the leading international online retailer, today provides the following update on current trading and group strategy”. Uh oh – not ‘pleased to provide’ then…

MySale (#MYSL) – “challenging conditions”, “significantly below market expectations” warning

MySale (#MYSL) – FY “underlying EBITDA at least in line with the top end of market expectations”

MySale (#MYSL) – H1 adj. EPS +82%, “approach the second half with confidence”

MySale (#MYSL) – “guidance for full year of underlying EBITDA at least at the top end of market expectations”

MySale (#MYSL) – trading “in line with management's expectations”, confident

MySale (#MYSL) sounds like a bullish FY trading update but its all EBITDA ( Bullshit earnings) & no mention of cash

MySale (#MYSL) H1 Trading statement: EBITDA doubles, net cash up, maintains guidance - confident

MySale (#MYSL) – “slightly above the top end of the current range of analysts' projections”

MySale (#MYSL) – “ahead of market expectations for both revenue and underlying EBITDA”, increased cash to A$34m

MySale Group – do interim results alter previous scepticism?

Having questioned whether a January trading update from Australia & New Zealand, South-East Asia and UK online retailer MySale Group (MYSL) was as positive as it initially seems (see HERE), I now review on the back of the results announcement for the six months ended 31st December 2015…

MySale Group – is the half-year 2016 trading update as positive as it initially seems?

Having been (thus far correctly) sceptical at its 226p (or was that £2.26?) per share 2014 IPO and just after, I now update with shares in international online retailing group MySale (MYSL) currently edging higher towards 45p on the back of an update that it “has made good progress in the first half of the current financial year” with “strong momentum into the second half of the year”. Is all though as positive as these statements suggest? ...

Mysale (#MYSL) says H1 EBITDA $1.5m but burns $10m cash - whatever

MySale Group (#MYSL) - AGM Statement: upbeat, profitable YTD, in line

Table of shorted AIM shares - 07/08/2015

From the FCA's spreadsheet of short positions required to be disclosed to it, the following details the shorted AIM shares (by net short position %) and if this position has increased (red), reduced (green) or remained unchanged (black) since a previous analysis HERE…