UK 09:56 Wednesday, 7 October 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
While the brokers told you to fill your boots with shares in Made.com (MADE) after its £775 million IPO last June, I warned you again and again that this would end badly, as you can see HERE. Made featured prominently in my 2022 ShareStock presentation. This company never had one profitable year in its 12 year existence and now as it calls in the administrators, shareholders have lost everything and the recriminations begin, led by establishment knobhead Brent Hoberman who founded this crock.
I wonder how top brokers value Made.com (MADE) these days? Meanwhile back in the real world we have another nail in the coffin.
Yesterday, Made.com (MADE) admitted that having failed to refinance and failed to find a trade buyer the game was almost up. What else would you expect from a company founded by blaggers and bluffers like Lastminute’s Brent Hoberman and Chloe Macintosh who is now pushing Kama, a sexual awakening app and which has booked a stonking loss in every year of its 11 year history. Millionaire banksters might not have seen this coming but I sure did. Today the company had more news for investors as it AGAIN lied to its customers.
My youngest daughter believes that Peppa Pig is a work of literary genius. Her big sister Olaf believes in man made global warming. Joshua believes in Father Christmas and I have some belief about what woould be good for Cheryl Cole. Meanwhile, Cliff Weight of Sharesoc and our in house BB messiah PL believe in the utility of broker research. I bring you three notes on Made.com (MADE), floated at 200p last June and shares in which are now c1p.
Hurst has not stuck the ball in the back of the net yet but the crowd of bears are on the pitch clutching bottles of ouzo and is that a Fat Lady I see among them? Surely this disgrace from the IPO class of 2021 is doomed after the latest news? You cannot say that I did not, on numerous occasions, warn you all
WTF is a mid season sale? In September Made.com (MADE) was pushing a "clearance sale" to those who get its spam. Last night I was invited to save up to 40% in a mid season sale as you can see below. I guess next month it will be a pre Christmas sale, then a Christmas sale in December before New Year sales start in January. In short every month at what is meant to be a premium retailer sees it act like a discount retailer. One wonders if the ASA would like to check out details of its supposed "hurry before its over" sales promotions as you can bet the ranch that the next hurry before its over promo is almost ready to go.
I say soar. The shares are up 27% at 4.3p. To those dumb fund managers who ponied up £200 million (half from the company and have from investors bailing) at 200p in last year’s IPO that will be scant consolation. They are still almost 98% offside! The news is mixed.
As I warned you repeatedly (most recently on 16 September HERE), trading had deteriorated so much that Made.com (MADE) has today had to withdraw its prior full year guidance and, worse still, it now says that it is impossible to raise any money to bail it out on public markets. However it polished the turd it is screwed and here’s why.
On 16 August I warned HERE that Made.com (MADE) would be lucky to end the year with its bottom of the range cash forecast of £5 million and that the company needed to get away a placing of £40 million. Two days later it ‘fessed that it was working on things with its advisers. Since then matter have got worse and worse and I wonder if this can be rescued at all. First up is the very obvious cash crisis
Being oh so ESG friendly Made.com (MADE) not only has a bird as its CEO and also as its chairman, sorry chairperson, but it also, until today, had a full flush of 5 NEDs. Such wonderful diversity has not prevented the company guzzling cash at a prodigious rate, missing every target ever set, and it has now admitted that it needs a bailout fund raise PDQ, as I predicted HERE.
