UK 18:49 Thursday, 8 October 2026
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CBOX

Ignore director spoof share purchases, fundamentals will out: ref Cake Box

Back in November of last year the CEO of Cake Box (CBOX) sold 3 million shares at 350p to mug fund managers. That means that over the past two years he has trousered £16.4 million at 170p and 350p. Lucky him. The company, which I have called out for months as a slam dunk car crash waiting to happen, has recently served up a horrific profit warning and its shares touched 90p. But then the CEO invested £250,000 at 121p and hey presto the shares are now 142p – more than halfway back to the pre-warning 180p level. This is absurd.

CBOX

Cake Box Told y’all! Disastrous warning and it will get worse

Lucian Miers may have become a big fan of Cake Box’s (CBOX) egg-free mega calorie cream cakes but it seems that others are taking a different view. You have been repeatedly warned that this was a disaster in waiting and today there is a catastrophic profits warning and it is only going to get worse. How jolly glad the CEO and his Mrs who sold 3 million shares at 350 to poor dumb sheeple fund managers last November and 3.75 million 170p in September 2020 will be to have banked £16.88 million as the shares are now just 98p. And things will get worse.

CBOX

Cake Box – “pleased to announce” trading update… what about those areas having been identified as needing improvement though?

A “Trading Update” announcement from Cake Box Holdings (CBOX) commences that “the specialist retailer of fresh cream cakes, is pleased to announce a full year trading update for the 12 months ended 31 March 2022” and concludes that “with a strengthened team and investment in our operations and processes, we have all the right ingredients to continue to sustainably grow the Cake Box customer base, brand and Family”. So what of the announcement and a share price responding up to above 200p?...

CBOX

Photo Article: Lucian goes to Cake Box Eastleigh as the company serves up weedy response to bear case

Today we were told that the COO of Cake Box (CBOX) had bought £50,000 of shares yesterday. Compared to the £10.5 million dump by his boss in November it is peanuts. Showing rather poor form, Dr Jaswir Singh made the purchase BEFORE rather than AFTER the company put out a weedy and patronising RNS trying to refute the bear case as explained HERE on Sunday.  Surely the good Dr was aware that a refutation was coming and thus had price sensitive information? While Dr Singh was dealing like a dervish, Lucian Miers went to visit the franchise stores in Eastleigh and Southampton. The photo below is from Eastleigh.

CBOX

Cake Box Holdings – CEO shares sale, including “in response to investor demand” you say?...

Earlier this month-announced half-year results from egg-free cakes retailer Cake Box Holdings (CBOX) included CEO Sukh Chamdal stating “I'm delighted to report another strong performance… it's clear that our unique customer proposition remains highly attractive… we look ahead with confidence”. Now a shares transaction from Sukh Chamdal. Good news?...

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JAMES1N1
JAMES1N18 Oct 2026
That’s quite a gap between actual LBT of £1.5m and adjusted PBT of £30.2m resulting in more adjustments than a chiropractors convention!
Next 15 Group – interims, how much confidence to really have in its balance sheet and near-term outlook?
DAVID FRASER
DAVID FRASER8 Oct 2026
As if I needed to ask!
It is almost as if the LSE is sitting on bad news about AIM
TOM
TOM8 Oct 2026
yes you do!Crony capitalists enable him and the FCA is useless.
EXPOSE: Bluebird Mining Ventures: more lies to report to the FCA
DUCKnDIVE
DUCKnDIVE8 Oct 2026
You needed to read this thread more carefully before posting that but I don't blame you for having neither the time nor the inclination.
To the man with Amaroq Derangement syndrome: about that NED share sale
BURIEDTREASURE
BURIEDTREASURE8 Oct 2026
I have no idea how Ganesarajah survives as an officer of a public company.
EXPOSE: Bluebird Mining Ventures: more lies to report to the FCA
TOM
TOM8 Oct 2026
well you clearly cannot read you SBTX owning moronthe author of that HERC piece was young stevehttps://shareprophets.com/views/88596/hercules-new-water-sector-contract-wins-announcement-ramptastic
To the man with Amaroq Derangement syndrome: about that NED share sale
DUCKnDIVE
DUCKnDIVE8 Oct 2026
Don't assume that morons can't read…"By Tom Winnifrith & Steve Moore | Published 13:20 7 October 2026"
To the man with Amaroq Derangement syndrome: about that NED share sale
TOM
TOM8 Oct 2026
1 article has steve's byline, one had mine. Even a SBTX owning moron can surely see the difference here?
To the man with Amaroq Derangement syndrome: about that NED share sale
MICHAEL MCKENNA
MICHAEL MCKENNA8 Oct 2026
Yes, they're not exactly friendly to gays in the Arab world. They usually chuck them off high buildings. No wonder that the only democracy in that part of the world, Israel, is a refuge for gays.
Tom Winnifrith Bearcast: its commercial madness but I will not be silenced about October 7th and what has followed

Complete Coverage

That Was the Week that Was 7 Days of ShareProphets

Thursday »

SSTY
Safestay – hostel sale completion, to “support its asset-light growth strategy”?...
  • By Steve Moore
  • 3 hours ago
Bearcast
Tom Winnifrith Bearcast: Evil Banksta vs John the tax Dodger
  • By Tom Winnifrith
  • 3 hours ago
NFG
Next 15 Group – interims, how much confidence to really have in its balance sheet and near-term outlook?
  • By Steve Moore
  • 5 hours ago
EDGE
FalconEdge September trading - the lingering kiss of death from PR genius Steffi
  • By Tom Winnifrith
  • 5 hours ago
BMV
EXPOSE: Bluebird Mining Ventures: more lies to report to the FCA
  • By Tom Winnifrith
  • 5 hours ago
MYX
MyCelx Technologies – Trading Update argues “confident in the opportunity available”, BUT…
  • By Steve Moore
  • 7 hours ago
Bear
Video: On The Cusp of The Next Depression, The Gold Reset & Financial Repression
  • By Tom Winnifrith
  • 7 hours ago
MPAL
MedPal AI’s second trading statement in 3 days: it’s ‘avin’ a Turkish
  • By Tom Winnifrith
  • 8 hours ago
HAMA
How could a $4.5 million disposal actually cost you cash? The crazy world of Hamak
  • By Tom Winnifrith
  • 8 hours ago
AMRQ
To the man with Amaroq Derangement Syndrome: about that NED share sale
  • By Tom Winnifrith
  • 10 hours ago

Wednesday »

SYS1
System1 Group – what of a fifth and now “final” offer from Brave Bison?
  • By Steve Moore
  • 1 day ago
Roulette
It is almost as if the LSE is sitting on bad news about AIM
  • By Tom Winnifrith
  • 1 day ago
Bearcast
Tom Winnifrith Bearcast: its commercial madness but I will not be silenced about October 7th and what has followed
  • By Tom Winnifrith
  • 1 day ago
HEAD
Headlam – a final disappointment. You were warned!…
  • By Steve Moore
  • 1 day ago
AMRQ
Amaroq – adds to FTSE 250 news with production ahead of target, Buy
  • By Tom Winnifrith & Steve Moore
  • 1 day ago
COM
Comptoir PLC: a case study in why both AIM and the UK are just so screwed
  • By Tom Winnifrith
  • 1 day ago
KEFI
Kefi Gold & Copper – interims, risk/reward Strong Buy
  • By HotStockRockets
  • 1 day ago
CYKL
Cykel AI – where is the frigging material uncertainty?
  • By Tom Winnifrith
  • 1 day ago
HSW
Hostelworld – having previously emphasised “strong revenue momentum sustained through H1”, what about now?…
  • By Steve Moore
  • 1 day ago
QBT
ANOTHER EXPOSE: Quantum Blockchain – it is still not telling the truth about the Italian house!
  • By Tom Winnifrith
  • 1 day ago

Tuesday »

Bearcast
Tom Winnifrith Bearcast No 2: It's October 7 tomorrow and Britain sickens me again & why there is no Kenmare read across
  • By Tom Winnifrith
  • 2 days ago
SNX
Synectics – “confident in the group’s growth opportunity” but wasn’t it also confident before?, And…
  • By Steve Moore
  • 2 days ago
KEN
Kendrick: surely statement needed on the placing that is underway?
  • By Tom Winnifrith
  • 2 days ago
TEP
Telecom Plus – trading update emphasises “encouraging progress”, but how ‘encouraging’ really?
  • By Steve Moore
  • 2 days ago
Bearcast
Tom Winnifrith Bearcast No 1: Amaroq day
  • By Tom Winnifrith
  • 2 days ago
MVI
Marwyn Value Investors – interims, “a number of different routes to further value creation” BUY
  • By Tom Winnifrith & Steve Moore
  • 2 days ago
MPAL
MedPal AI – sales are vanity , cash is fact and so is a lack of it
  • By Tom Winnifrith
  • 2 days ago
CLBS
Celebrus Technologies – I having previously questioned its contractual conversion from a “strong” pipeline, what about now a “Half Year Trading Update”?…
  • By Steve Moore
  • 2 days ago
EDEN
EXPOSE: Eden Biosolutions – revisiting the dodgy TerpeneTech transaction as new accounts out, this is as kosher as a pork pie
  • By Tom Winnifrith, the Sheriff of AIM
  • 2 days ago
AVCT
EXPOSE: Avacta Placing – the truth behind Project Hawkeye
  • By Tom Winnifrith
  • 2 days ago

Monday »

HERC
Hercules – “New Water Sector Contract Wins” announcement, ramptastic?
  • By Steve Moore
  • 3 days ago
Bearcast
Tom Winnifrith Bearcast: a challenge for Bexley YC's 57 year old chairman, the Quantum scandal and Amaroq for the FTSE 250 this week?
  • By Tom Winnifrith
  • 3 days ago
QTX
Quartix Technologies – “pleased to report a continuing strong financial performance”, how “strong” relative to the valuation?
  • By Steve Moore
  • 3 days ago
Beggar
What's the benefits bill where you live? Fascinating new tool from the TPA
  • By Tom Winnifrith
  • 3 days ago
VSVS
We tipped the shares then came the bid
  • By Tom Winnifrith & Steve Moore
  • 3 days ago
QBT
EXPOSE: Has Quantum Blockchain misled investors about the Italian House? Part 2
  • By Tom Winnifrith
  • 3 days ago
ENSI
EnSilica – full-year results emphasise “moved into profitability”, but still cash-burning…
  • By Steve Moore
  • 3 days ago
QBT
EXPOSE: Has Quantum Blockchain lied to investors about the Italian House?
  • By Tom Winnifrith, the Sheriff of AIM
  • 3 days ago
PBX
Is it always a bad sign when you switch auditors to PKF Littlejohn?
  • By Tom Winnifrith
  • 3 days ago
Clown
Win a bottle of champagne from Lucian Miers MMT contest
  • By Tom Winnifrith
  • 3 days ago

Sunday »

Bearcast
Tom Winnifrith Bearcast: As YOUR hard earned cash is being used to punt on an AI ramp, I look at the whacky accounts of FN Advisory
  • By Tom Winnifrith
  • 4 days ago
AAU
Ariana Resources – Dokwe project Feasibility Programme update follows interims, Buy
  • By HotStockRockets
  • 4 days ago
Gold
The View From The Montana Log-Cabin As Gold Falls Again In Face Of Bond Rout
  • By Nigel Somerville
  • 4 days ago
Quiz
The ShareProphets Sunday Pub Quiz #366
  • By Darren Atwater
  • 4 days ago
Blackboard
Visual Aid: Who Controls the Critical Minerals Powering AI?
  • By Darren Atwater
  • 4 days ago
URU
URU Metals – Last Minute Results And A Bucket-Shop Special Smash’n’Grab Placing
  • By Nigel Somerville
  • 4 days ago
Reading
Sunday Long Reads: Britain back in EU?, Lazy Hitler, Electrician Wannabee, I, Claudius, AI v the Pope
  • By Darren Atwater
  • 4 days ago
Top-10
Notes from Underground – Most read articles for the week ending October 3
  • By Darren Atwater
  • 4 days ago

Saturday »

Bearcast
Tom Winnifrith Bearcast: £1.2m of questions as the Reabold bid for Union Jack fails
  • By Tom Winnifrith
  • 5 days ago
V3TC
Vaultz Capital – third time lucky? Not on your nelly - more red flags than May Day in Moscow
  • By Tom Winnifrith
  • 5 days ago
Atomic
Video: The Uranium Blow-Off Top, AI Hyper-Scalers & ‘Huge Value’ in The Miners
  • By Tom Winnifrith
  • 5 days ago
BMS
Braemar – half-year trading update, an “increased volatility”-benefitting Buy
  • By HotStockRockets
  • 5 days ago
Price-Vs-Value
ShareProphets readers tips for 2026 prize competition – (just after) end-September update
  • By Steve Moore
  • 5 days ago

Friday »

Bearcast
Tom Winnifrith Bearcast from my sick bed
  • By Tom Winnifrith
  • 6 days ago
KMK
Kromek – “expansion to its revolving credit facility”, but I thought it was profitability “slightly ahead of expectations”?
  • By Steve Moore
  • 6 days ago
EAAS
eEnergy – “pleased to announce” fundraising. Er, really?!…
  • By Steve Moore
  • 6 days ago
Gold
Video: Why These Critical Metals Will Explode Higher, ‘Uncharted Territory’ For Gold
  • By Tom Winnifrith
  • 6 days ago
PDL
Petra Diamonds misleads as it finally fesses to the HMRC winding up petition
  • By Tom Winnifrith
  • 6 days ago
RM
RM plc – sale of Technical Teaching Solutions business, still a sum-of-the-parts Buy
  • By HotStockRockets
  • 6 days ago
VLRM
EXPOSE: Valereum interim accounts demonstrate grotesque non compliances with IFRS 9
  • By Tom Winnifrith
  • 6 days ago
AMRQ
Amaroq – “pleased” with further Nanoq drilling programme and metallurgical test work, here’s why…
  • By Tom Winnifrith & Steve Moore
  • 6 days ago
QBT
Quantum Blockchain Technologies deeper dive accounting nerdery, nothing adds up, wholesale IFRS breaches
  • By Tom Winnifrith
  • 6 days ago
Bear
The Easy Money Fairy Tale Is About To End Violently says the world's second most foul mouthed financial podcaster
  • By Tom Winnifrith
  • 6 days ago

Thursday »

Boom
Fagash vs Chris Gilbert death match Round 2 at Sharestock 2027: early bird priced tickets on sale now
  • By Tom Winnifrith
  • 7 days ago
Bearcast
Tom Winnifrith bearcast: a new share trade
  • By Tom Winnifrith
  • 7 days ago
ECP
EXPOSE: £24m cap Eight Capital Partners declared profit but a looming liquidity challenge
  • By Tom Winnifrith
  • 7 days ago
TPT
Topps Tiles – “expects adjusted profit before tax for the full year to be in line with current market expectations”, not the initial expectations though!…
  • By Steve Moore
  • 7 days ago
QBT
Quantum Blockchain Interims: how is this AIM posterboy company not classified as bust?
  • By Tom Winnifrith
  • 7 days ago
Beggar
To be fair to Andy Burnham and chancellor Healey as the 30 year bond tops 6%
  • By Tom Winnifrith
  • 7 days ago
LST
Light Science Technologies – after just in August “confidence in a strong second half has strengthened”, why are the shares now slumping on a “Trading Update”?…
  • By Steve Moore
  • 7 days ago
ECOB
Eco Buildings – interims, a progress in Albania and elsewhere STRONG BUY, this could multibag by Christmas
  • By HotStockRockets
  • 7 days ago
VLRM
Valereum Interims Part 1: A fess up on past untruths, the auditor calls out cock & it looks to be bust!
  • By Tom Winnifrith
  • 7 days ago
Bully
Paul Mathieson back where he started – my mother’s suicide, this time he ropes in my late father as well
  • By Tom Winnifrith
  • 7 days ago