UK 19:43 Thursday, 8 October 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
An “Update on Timing of Results” announcement is rarely good news, but I note shares in Cake Box Holdings (CBOX) are up more than 5% to 190p on such an announcement today, so what’s going on?
Quite rightly we view tobacco companies in a poor light, serving pathetic addicts like Peter Brailey, they are quite literally killing their customers. However, the social cost to society of dealing with the damage caused by smoking is more than met by a punitive tax system. However, smoking is by far and a way not the biggest health threat to Western society. That threat, as I discussed HERE, is fat, it is obesity.
Describing itself as the “UK's largest retailer of fresh cream celebration cakes”, Cake Box Holdings (CBOX) has issued a trading update headlined “Strong growth across the business resulting in full year profits slightly ahead of market expectations”. How impressive is the performance from a, currently just over 2% higher in response, 164.5p share price?
I realise that the cakes made by CakeBox (CBOX) are not strictly comparable with those you can buy at Tesco, Aldi, or for metropolitan elitists like my pal Jonathan Price, Waitrose. Cakebox cakes contain no eggs so are great for Hindus (1.7%of the population) and vegans ( 4.5%). And there are some with a sweet tooth and, almost certainly type 2 diabetes, like Lucian Miers who really dig the taste. But...
Cream cakes specialist retail franchise company Cake Box (CBOX) states that it “is pleased to announce a full year trading update for the 12 months ended 31 March 2023” and the shares have currently responded approaching 6% higher to 125p on the back of the update. However, what’s the detail of the announcement, with the shares still down from 200p just last summer?
