#GoWokeGoBroke and the Christmas Adverts – M&S fucks it up first
By Tom Winnifrith | Thursday 2 November 2023
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
The Christmas advert season has started and the competition is on to find out which retailer can win the Sharon White award for pissing off your core customers with the most offensively woke offering. An early leader is Marks & Spencer which released to a tease, an out-take, showing red, white and green Christmas hats being thrown in the fire. This has now been withdrawn following a backlash. From Christians? Don’t be so silly old son!.
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