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This Big Brand Giant should Sparkle Even though Spending is Tight

By Malcolm Stacey | Tuesday 14 June 2022

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Hello Share Twiddlers. Reckitt Benckiser (RKT) makes very well-known hygiene products. And during and after Covid there’s more demand for this kind of thing. Among its well-known brands are Lysol and Dettol. The names conjure up in the mind heavy duty attacks on germs. During the hard times we’re encountering at the moment, folks are often tempted to buy cheaper supermarket own makes but such is the strength of Reckitt’s brands this issue doesn't seem to apply to it.

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