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Don’t buy Dunelm shares, instead do some fundamental research and visit a local store

By Chris Bailey | Thursday 14 April 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


It is about eight hundred days since I last wrote about Dunelm Group (DNLM), “the UK's leading homewares retailer”. Back in mid-February 2020 I observed that “I am still not shopping there let alone buying the shares (1000p round number new support level?)”, which is kind of fascinating as the share price today is close to being at the aforementioned 1000p share price level. So what is going on?

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