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Dignity still has multiple challenges...

By Chris Bailey | Monday 9 November 2020


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Back in August I observed the Competition and Markets Authority giving funeral operator Dignity (DTYa bit of a free bus pass. Back then I was wholly unconvinced this had changed the investment story sufficiently to warrant the share price romp that occurred, observing that ‘it feels to me as if another shorting opportunity is building’. Well if you had got your timing about right that would have worked out pretty well, with the share peaking at just over six quid after the update before falling about two quid in the subsequent few weeks. Good darts if you are smart. I kind of feel that an akin opportunity is building again…

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