To be fair, just a month and six days after launching in the USA Purplebricks (PURP) appears to be gaining some traction. Already it lists 1,460 apartments for sale in Los Angeles so folks are at least using it. Perhaps they like the claims made on the website Purplebricks.com?
Yesterday I flagged up the crazy valuation of Doorsteps.co.uk and how, egged on by some misleading marketing, it had managed to raise large sums on crowd funding website Crowdcube. Thus it now has cash - which it will burn fast on its flawed business model - but which will put even more pressure on prices and volumes at Purplebricks (PURP). Sadly it is not an isolated case. Meet I Am The Agent Limited.
I apologise to another Anglo-Irishman for the misquote. The advertising watchdog the ASA has for the fourth time in 18 months slammed Purplebricks (PURP) for lying to potential customers. Let's bve clear: companies with a good product can afford to tell the truth. Natch Purplebricks says it has changed its adverts and there is nothing to worry about. But that is on just two days data....
Will Purplebricks (PURP) ever generate real profits from its UK Business? No. I have noted before that its business model is flawed and one reason is the race to the bottom on pricing. Meet the UK's 18th largest estate agent, Doorsteps.co.uk, and flog your house for just £99.
Leading independent estate agents review website AllAgents.co.uk is taking on Purplebricks (PURP) after it tried to stop it publishing genuine but negative reviews, as we revealed HERE. AllAgents has now launched a £50,000 crowdfunding appeal. I have donated - will you?
Yesterday we ran the gutsy response of Estate Agent Chris Wood to a fascist lawyers letter sent by Schillings on behalf of Purplebricks (PURP) in an attempt to gag him. We are not afraid of the wankers at Schillings having seen them off before when they tried to gag me on behalf of the fraudsters at Quindell (QPP). So let's hear more from heroic Chris. Below he explains why a LPE is certainly not always an E and the idea of portal juggling. Anyone owning these shares is bonkers or Neil Woodford or both. Over to Chris....
Having received a fascist lawyers letter from heavyweight lawyers Schillings myself I know that it can be quite intimidating. Mine (HERE) was on behalf of the fraudsters Quindell (QPP) and I told Schillings that I would "see you in Court bitchez." I knew Quenron would not dare go through a disclosure process. Estate Agent Chris Wood is armed with the same knowledge and has thus responded robustly to a missive on behalf of Purplebricks. I have chatted to Chris at length today and, as someone convinced, that Purplebricks is a zero I am happy to republish the missive from Schillings and the response of Chris which adds mountains of evidence to the fact that Purplebricks is a can of worms which is spending ever greater sums trying to gag critics with fascist missives from expensive lawyers. Over to Chris:
This website has never been a great supporter of Concha (CHA) but the Chris Akers vehicle has today announced an investment which shows you that Purplebricks (PURP) is heading for oblivion. Its "disruptive" business model is going to get disrupted and here is one reason why.
Purplebricks (PURP) trading statement released on Friday was characteristically short on detail and did little to justify its sky-high valuation.
An eagle eyed reader flags up another matter relating to Neil "nomates" Woodford's next disaster, that is to say Purplebricks (PURP) which, in light of the latest shocking revelations today, is a zero in waiting as I explained HERE.
These are the genuine reviews on AllAgents.co.uk that Purplebricks (PURP) has attempted to ensure that you do not see by sending threatening lawyers letters as we exposed yesterday. As you can see they are dynamite and show quite clearly a flawed business model which sees customer after customer ripped off. Word of that is spreading which is why this company will NEVER make a profit and will sooner or later run out of money and go bust. The shares are a sell at 380p - target price 0p. Now read on and wonder why folks like Neil "nomates" Woodford and Roger Lawson want to own these shares... PS If Purplebricks wants to threaten me to remove these posts I will take great pleasure in seeing the bitchez in Court.
Earlier I revealed how the UK's largest independent reviewer of Estate Agents had blocked Purplebricks (PURP) after it threatened legal action if Allagents.co.uk continued to carry reviews of its shoddy services which were anything other than flattering - 71 (half) of the reviews were bad and Purplebricks demanded they be removed. Now Allagents has upped the ante with a formal statement which reads:
This was written before TODAY's SHOCKING EXPOSE. Despite falling 25% from its August high Purplebricks (PURP) has been a spectacular investment for practically everybody involved in its brief four-year history.
With 300,000 reviews, AllAgents.co.uk is the UK's largest independent site for independent reviews of Estate Agents by Customers. It has just taken the unprecedented step of not allowing Purplebricks (PURP) reviews because the AIM listed company was trying to "game" the system by using fascist lawyers letters. That tactic has now backfired in a spectacular fashion.
A questionable business model,shocking revelations on Watchdog, very murky management CVs exposed HERE, a complete lack of profits, a sky high valuatione, endorsements from shareholders "nomates" Neil Woodford and Roger Lawson as well as being tipped in the Godawful Midas Column in today's MoS- what could possibly go wrong for Purplebricks (PURP)? To justify its most recent keep the lights on fund raise it had to promise a new expansion strategy. And so on Friday it announced a US Launch. Natch it starts off with patently bogus internet reviews as you can see below. The Yanks are so dumb they will not notice will they?
Neil Woodford, Paul Scott and the man who compares himself to Warren Buffett, Roger Lawson, have no doubt done full due diligence on the manangement at Purplebricks (PURP), notably its founders, the Bruce brothers. Or maybe not...
Nomates Woodford trainwreck in waiting Purplebricks (PURP) has not officially warned the market that it will not meet forecasts. However have a butchers at these two charts from Bloomberg...
