Bravely on your behalf I grapple with Aviva
Akin to the complete geek I am, I had an answer when recently asked the question which sector was the most difficult to analytically appraise. Forget technology or even biotechnology, my pick would be insurance because unlike the other two areas - which overtly often require specific knowledge - it can sucker you into thinking you have it cracked only to bite you where it hurts in ways and means you barely understand. So onto Aviva (AV.) whose full year numbers came out earlier today – and which has been in the news over recent months for being naughty boys by trying to undertake a compulsory purchase of some of its expensive preference shares…


