Previously writing on kettle safety controls and other water temperature management components group Strix (KETL), in July with the shares rising above 105p I questioned how significant its trading improvement was and concluded, particularly ahead of further half-year financial insights, to continue to avoid. The shares most recently closed at 91.6p… and now the half-year results and the shares currently down below 55p! What’s going on here now?

Kettle safety controls and other water temperature components group Strix (KETL) commences an announcement today that it “is pleased to announce… completed the acquisition of Billi” and also includes that it “continues to maintain its strong market share position in Kettle Controls and is outperforming the market in the Appliance and Water categories. In addition, Strix has a strong balance sheet”. So what of a current share price response to 78p...more than 37% down!?

Hello, Share Stickers. As I’ve observed before, companies which operate within a niche have a better chance of success. A niche outfit operates in a tiny corner of a market which their customers can’t do without. Such is the nature of Strix Group (KETL). You’ll notice the epic code has now’t to do with the company name. Until you know that Strix makes bits for kettles.