When I read Purplebricks (PURP) CEO Vic Darvey prattling on about a solid platform to achieve longer term targets my mind immediately switches to thoughts of Cheryl Cole. I feel that I too offer an increasingly solid platform (boom boom) and I have my targets too. Whatever … today Vic served up a ghastly profits warning and shares in Purplebricks (PURP) are in freefall. You cannot say that this site has not warned you all often enough. So what’s the story morning glory?

Right now the UK operations of Purplebricks (PURP) are booking a small profit. So if it ain’t broke don’t fix it, right? Er new boss Vic Darvey has given an interview to the Press Association hinting very much otherwise.