Previously writing on branded clothing, accessories and footwear company Superdry (SDRY), last month with the shares falling below 90p I wrote the consumer landscape very ‘challenging’ for it. Attempted equity raise ahoy? – concluding that, with its trading certainly not providing a strong platform to undertake a fundraise, natch, at a heading towards £70 million market cap (will thus the mooted fundraise even be sufficient?), still a Sell. It has now announced a proposed equity raise… and the shares are currently falling to around 80p. So what’s the latest detail?

Previously writing on branded clothing, accessories and footwear company Superdry (SDRY), last month with the shares rising back above 110p I asked just how challenging is the “consumer landscape” for it?, with it still talking of additional steps to further strengthen its balance sheet despite a $50 million disposal agreement. Now a trading statement… and the shares currently down below 90p.

Previously writing on branded clothing, accessories and footwear company Superdry (SDRY), a year ago with the shares down to around 230p I questioned its argued “clear signs of brand and financial recovery” and continued to avoid – considering you’d really have to be a firm believer in returned CEO Julian Dunkerton’s recovery plans to buy at that juncture. With the shares having last closed at 149.2p, what of now results for the company’s half-year ended 29th October 2022 and trading since?

Clothing, accessories and footwear company Superdry (SDRY) has announced results for its half-year ended 23rd October 2021 and a trading update for the subsequent 11 weeks, emphasising “clear signs of brand and financial recovery”. So what’s the story with the shares currently at circa 230p in response, 8% lower!…

I last wrote about clothing name Superdry (SDRY) back in September here, concluding that returned CEO and historic founder Julian Dunkerton was someone to back. Back then the shares were about 132p and despite inevitable challenges in its big plans, even with today’s share price fall you still have a share ahead of 210p (i.e. down over 10% on the day). So still a value company or is today’s £173 million market cap now too much?

Fashion company Superdry (SDRY) has updated on trading, with CEO Julian Dunkerton stating “we have financial flexibility and are making good progress with our strategy and brand reset… record levels of engagement through our influencer-led Autumn campaigns”. The shares have currently responded towards 155p, er more than 5% lower…

It seems a bit crazy to be talking about a financial year ended on 25th April 2020, two-thirds of the way through September, but such is the pandemic’s impact on conventional financial calendars. Listening to the Superdry (SDRY) conference call this morning after a ‘year of considerable change’ – no surprise with the share, already massively down in recent years, compressing a further 73% year-to-date and today has an EV of less than £100 million. Well this is what happens when in the year to near the end of April you made losses and had a 19.2% fall in revenue, which massively outweighs the big squeeze which delivered a higher net cash figure…

Fashion company Superdry (SDRY) “is pleased to announce that it has entered into a new financing facility… strong cash position” and “current trading in Q1 has been better than our initial expectations” – with the shares currently above 147p in response, more than 25% higher…

A “Statement re Current trading and COVID-19 update” from fashion retailer Superdry (SDRY) sees the shares currently more than 30% further lower on the back of it, below 70p…

Lots and lots of Christmas trading thoughts out in the last few days but I have got to comment on Superdry (SDRY), a stock which I described a month or so ago at the time of its last trading update as having an 'encouraging early start to Q3 peak trading with strongest online Black Friday day ever', but naturally everything still has caution attached to it given the changeable retail backdrop (and that)...the post-Christmas trading update will be insightful but for choice I am still backing the man'…

I see there is another bizarre story around Funding Circle (FCH) in the Sunday press with the observation that the company is 'diverting some borrowers away from its peer-to-peer lending site to rivals and traditional banks...as a way to help borrowers seeking larger unsecured loans above £500,000'. 

Lots of interesting numbers out today but let me concentrate on two. First, recruiter PageGroup (PAGE) has a share price shocker (down 14% at the time of writing) after apparently enjoying 'a record quarter'…

I wrote an article back in March  bout the importance of the pareto principle in business and that 'i trust the views and instincts of founders/co-founders inherently much more than chairman with historic general experience but massively less skin in the game'.  Since that article - which was primarily centred on boohoo (BOO) shares in the online fashion company have done rather well, showing that the co-founder's focus and elbows out manner has been very helpful for shareholders. But what about the other company mentioned in that article, Superdry (SDRY)? 

Tom mentioned clothing retailer Superdry (SDRY) in a bearcast just under a week ago  and highlighted the recent profits warning, which was based on warm weather hitting sales of fleeces and the like.  The shares are down at five plus year lows and this is starting to have an impact...on the rhetoric from one of the founders.  I was amused to read in an article in the deadwood press earlier today that: 

SuperGroup (SGP), purveyor of the SuperDry brand, is up 15% today on the back of encouraging final results. The brand is not short of sceptics but its results are doing most of the talking for the time being.