Previously writing on branded clothing, accessories and footwear company Superdry (SDRY), last month with the shares falling below 90p I wrote the consumer landscape very ‘challenging’ for it. Attempted equity raise ahoy? – concluding that, with its trading certainly not providing a strong platform to undertake a fundraise, natch, at a heading towards £70 million market cap (will thus the mooted fundraise even be sufficient?), still a Sell. It has now announced a proposed equity raise… and the shares are currently falling to around 80p. So what’s the latest detail?

Previously writing on branded clothing, accessories and footwear company Superdry (SDRY), last month with the shares rising back above 110p I asked just how challenging is the “consumer landscape” for it?, with it still talking of additional steps to further strengthen its balance sheet despite a $50 million disposal agreement. Now a trading statement… and the shares currently down below 90p.