Back in the day (and I mean a decade plus ago) Serco (SRP) was riding a wave of outsourcing expansion, as governments and large corporations alike looked to find ways to save money. Today, Serco describes itself as an 'international provider of services to governments', which sounds suitably dull. However, there is never anything dull about a double-digit percentage share price rise as seen today...
The support services and related sector has had a shocker over recent years and now it appears that two of the remaining (and i use the phrase in an ironic fashion) leading lights - Babcock (BAB) and Serco (SRP) are potentially set to merge, at least as per deadwood press suggestions.
Even Bill Gates has not been immune to a few bad headlines in his wildly successful corporate life. His point is well made, however, and is deeply applicable to the stock market. One of the hardest aspects for anyone – beginner or experienced investor – to fully appreciate is the role of expectations or to put it more simply: what is factored in already. One of the best ways to gauge what is factored into a share price currently is to look at the reaction to what – at first glance – is a good or bad news headline. And this brings us to Serco (SRP).
Which two recent managerial appointments for companies in or close to the FTSE-100 have the scope to really surprise? Serco (SRP) and RSA Insurance Group (RSA) look like the most likely candidates to me, as I explain below.
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