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I am trying to remember the last time I went to a Hotel Chocolat (HOTC) shop. If my memory is correct, it was in the Boxing Day 2019 sale. I cannot remember if I regarded its 50% off prices as cheap or not, but suffice to say it would have felt a bit cheaper than buying before Christmas. I tell you what else has fallen by (nearly) 50% this morning: Hotel Chocolat’s share price! So, what’s been going on at the “Chocolate Gifts & Luxury Presents” company whose “three guiding principles have taken us to over 150 chocolate shops, cafe's, restaurants and even a cocoa estate hotel”?

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Back in November I admitted that I still liked holding shares in insurance company Aviva (AV.) HERE. Today’s full year results may include a fall in profitability (thanks to the price-competitive world of life insurance), but…

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I am trying to remember when I last went to a Hotel Chocolat (HOTC) store. I certainly bought a few Christmas presents in late 2019...and a couple of bargains in early 2020. Anyhow, whilst historically liking the products, I did pass on its 355p money raising in July last year…and that was a mistake given the share price has been at/above 500p for the last four months. So how do I feel after today’s trading update for the ‘13-week period ("Q2") and the 26-week period ("H1") ended 26 December 2021’?

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