
DFS Furniture (DFS) has updated that “after careful consideration, we have decided to sell Sofa Workshop to Halo… Following the disposal, the group will benefit from the reduction in the cash costs of funding Sofa Workshop's operating losses, elimination of the potential volatility in the profitability generated and it will allow the group to focus on executing the significant value creation opportunities in its core activities”...
Back in mid-July I noted about the sofa stock DFS Furniture (DFS) that 'investors can do so much better than this one'. This was driven by the view that 'a world of more WFH might well be correlated with an uptick in sofa time in front of the TV, but it is not helped by higher unemployment or an enhanced difficulty in paying back those monthly charges on those oh-so-easy-to-obtain four year interest free credit deals'. Well blow me down…DFS has only gone and upped its hopes...
If you read everything but the first couple of lines of today’s trading update from DFS Furniture (DFS) for its year to the end of June, you might think that everything was kind of workable for the sofa company. Apparently online order intake is up 77% year-on-year between the 23rd March and the 12th July, whilst in the physical showrooms - post re-opening - demand was up 69% between 1st June and 12th July. Sofa frenzy! Of course though, the reality is captured in those first two lines of the update...