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Cake Box – “pleased to announce” trading update… what about those areas having been identified as needing improvement though?

“Trading Update” announcement from Cake Box Holdings (CBOX) commences that “the specialist retailer of fresh cream cakes, is pleased to announce a full year trading update for the 12 months ended 31 March 2022” and concludes that “with a strengthened team and investment in our operations and processes, we have all the right ingredients to continue to sustainably grow the Cake Box customer base, brand and Family”. So what of the announcement and a share price responding up to above 200p?...


Photo Article: Lucian goes to Cake Box Eastleigh as the company serves up weedy response to bear case

Today we were told that the COO of Cake Box (CBOX) had bought £50,000 of shares yesterday. Compared to the £10.5 million dump by his boss in November it is peanuts. Showing rather poor form, Dr Jaswir Singh made the purchase BEFORE rather than AFTER the company put out a weedy and patronising RNS trying to refute the bear case as explained HERE on Sunday.  Surely the good Dr was aware that a refutation was coming and thus had price sensitive information? While Dr Singh was dealing like a dervish, Lucian Miers went to visit the franchise stores in Eastleigh and Southampton. The photo below is from Eastleigh.

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