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Procook – Q4 update , predictably piss poor: so much for all those boardroom share buys

I explicitly warned folks about Procook (PROC) ahead of its 145p per share IPO in November 2021. I have warned again repeatedly. CEO Daniel O’Neill and other directors have spoofed folks with share purchases all the way down. And here we are, after another piss poor update, and the shares are just 27p. Well done to those fund managers who gobbled up almost £40 million of shares dumped by the founders at IPO.

NEWSFLOW

ProCook (#PROC) – Q4 LFL revenue -9.4% YoY, anticipates FY “approximately breakeven” on “underlying” basis

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Procook does a Nightcap and plays fast and loose with reality in trading statement

Just like Nightcap (NGHT) yesterday, Procook (PROC) has served up a trading statement which plays fast and loose with reality. Its intent is not to inform but to mislead.

NEWSFLOW

ProCook (#PROC) – Q3 revenue -2.5% YoY, notes “challenging trading environment”

NEWSFLOW

ProCook (#PROC) – H1 swing to even adj. loss, period-end net debt £1.3m

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Procook – told y’all another warning, an extra ouzo for the Sheriff of AIM tonight!

I explicitly warned you to dodge the Procook (PROC) IPO at 145p on November12 last year. Since then there have been a catalogue of profits warnings and today, just 40 days after the last trading statement there is another savage warning. It will not be the last and the shares, at just 28p, are for morons and financial masochists only.

NEWSFLOW

ProCook (#PROC) – trading warning due to recent weeks weak sales performance

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Procook Trading Statement – things can only get worse

I explicitly warned you to dodge the Procook (PROC) IPO at 145p less than a year ago. Today after a second quarter trading statement which saw frantic turd polishing the shares are just 35p. And, whatever the company says about Q2 trading, things are just not going to get better.

NEWSFLOW

ProCook (#PROC) – Q2 LFL revenue -15.8%, expects FY adj. PBT within £4-6m range

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Daniel O’Neil you old spoofer – your share buying at Procook does not wash

The IPO of Procook (PROC) last November was one that I explicitly warned you about. That offer was at 145p. The shares are now 40p but CEO Daniel O Neill really is the most almighty spoofer, his share buying of late is a red flag in itself, an invitation to go short.