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Seraphine – recommended offer by the robber barons of Mayfair Equity Partners, another London Stock Exchange covid-era disgrace

An announcement from maternity and nursing wear group Seraphine (BUMP) that its “independent directors are pleased to announce that they have reached agreement on the terms of a recommended cash offer to be made by… a wholly-owned indirect subsidiary of funds managed by Mayfair Equity Partners LLP”. It states this including with that the 30p per share, £15.3 million, offer “represents a premium of approximately… 206 per cent to the closing price per Seraphine share of 9.8 pence on 19 January 2023”. However, the group only listed in July 2021… at 295p per share! And that was with a controlling shareholder… Mayfair Equity Partners!

Seraphine – full-year results, not a trading warning AGAIN surely?!

Seraphine Group (BUMP) has announced results for its year ended 3rd April 2022 including that it “has continued to follow its purpose to be 'with mums for the journey', providing fashionable, affordable, sustainable and innovative clothing and products for expectant women and parents… Our innovative product range, international reach and strong underlying economics put us in a robust position to focus on returning the business to profitable growth”. So what of a current 27p share price?


In the coming recession no hope if no moat

I suspect that very few investors and surprisingly few PLC directors have any idea what a recession looks like. For starters most folks in both camps are rich but in a recession, it is the poor or lower middle classes who get whacked hardest. That is especially so when it is an inflationary recession as those lower down the order tend to have the least ability to “play catch up” by forcing through pay rises. And secondly you have to be of a certain age to remember a savage inflationary recession as an adult – the last one was ended with some fairly painful medicine by the blessed Lady Thatcher forty years ago.

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